AMA Phoenix

February 16, 2010 13:58 ET

American Marketing Association's Phoenix Chapter Announces February Luncheon

PHOENIX, AZ--(Marketwire - February 16, 2010) -

WHAT         The American Marketing Association's (AMA) Phoenix Chapter
             announces its February luncheon:

                            "Mobile Marketing Strategy"
             With Sean Bartlett, Director of Mobile Strategy, Sitewire

WHY          As the Digital Marketing landscape continues to evolve,
             Mobile Marketing is evolving at a torrid pace! But, does it
             really make sense for your business or your clients? In this
             presentation, we will be discussing how to make the most out
             of your mobile marketing plan. We will also be discussing the
             current mobile marketing ecosystem, best practices, how to
             integrate mobile marketing with traditional marketing
             initiatives, and how to measure your efforts. We will also be
             reviewing a number of industry case studies in order to
             provide you with "real life" scenarios on what to do and what
             not to do within the mobile marketing ecosystem.

             Marketing Professionals Will Learn

                1. What mobile marketing is and how it works
                2. Key data surrounding the mobile marketing industry
                3. Real life mobile marketing applications
                4. How to measure mobile marketing ROI
                5. What's next in the mobile marketing ecosystem


Prisma Graphic is the Platinum sponsor. WestGroup Research, Compass Digital Media and VISIONN are the Gold sponsors. KEO Marketing is the silver sponsor for all 2009 - 2010 monthly meetings and SIG events. Other annual sponsors include: Phoenix Business Journal, media88, Republic Media, Cookies from Home, World Marketing and Marketwire.

WHEN         Wednesday, Feb. 24, 2010
             11:15 a.m. - 1 p.m.

WHERE        Phoenix Airport Marriott
             1101 North 44th Street
             Phoenix, AZ 85008

COST         -- $35 for members by Feb. 19
             -- $55 for non-members by Feb. 19
             -- Prices increase at the door

REGISTRATION Register online at

CONTACT      American Marketing Association - Phoenix Chapter
             (480) 231 - 2820

Contact Information