SOURCE: American Scientific Resources

April 23, 2008 10:01 ET

American Scientific Resources Executes Deal to Launch 3-Month National Radio Campaign

Strategy Is to Increase Brand Awareness & Revenues of High-Tech Children's Products

WESTON, FL--(Marketwire - April 23, 2008) - American Scientific Resources (PINKSHEETS: ASFX) today announced that the Company has executed a tactical performance-based agreement with Business, Inc., a leader in providing business, financial and lifestyle programming to a worldwide network of 1,400 radio stations, in order to launch a 3-month national radio campaign through its Lifestyle Talk Radio Network®. American Scientific Resources, Inc. is the holding company for wholly owned subsidiaries Kidz-Med, Inc. and Heart Smart System, Inc.

The campaign is designed to enhance the Company's success in Q1 which included building brand awareness and educating consumers about the Company's Kidz-Med Inc. division and its market-ready products. The spotlight will be placed on Kidz-Med's flagship product, the Thermofocus® 5-in-1 non-contact thermometer, which is impacting the thermometry marketplace in a very positive way.

The campaign will be geared toward reaching a targeted mass audience with the production and placement of 30 second commercials scheduled to air weekly, and the creation and exposure of powerful online banner ads. In addition, the Company will be featured weekly on Lifestyle TalkRadio Network's popular program, Growing Up With Dr. Brodlie. Featuring renowned psychologist Dr. Jerry Brodlie, the program is designed to create compelling hour long shows that educate parents on various informative child rearing topics.

"We have been receiving favorable outcomes as a result of executing various brand awareness and online marketing techniques, and are looking forward to adding the power of radio to the mix. In reaching mass audiences on a grand scale, we are hoping to further our sales initiatives in all revenue channels enabling the Kidz-Med brand to become the leading authority in providing innovative child health and safety products," stated Dr. Christopher Tirotta, ASFX President and CEO. "We are confident that this radio network campaign will attain mass exposure in our target market in order to create an enormous conversion."

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is a leading provider of innovative health and safety products through its Kidz-Med, Inc. and Heart Smart System, Inc. subsidiaries, and Kidz-Med distributes unique health and safety-related pediatric products, including the Kidz-Med Thermofocus® 5-in-1, the world's first clinical non-contact thermometer. Heart Smart supplies nutraceutical supplements developed to aid in the prevention of cardiovascular disease. For additional information, visit the corporate web site,

About Business Talk Radio Network

Business Talk Radio Network provides entertaining and informative business, financial and lifestyle programming to a nationwide network of affiliated radio stations, 24 hours a day, and 7 days a week. The mostly live programming with more than 60 different shows and 15 short form features, is carried on over 1,400 AM and FM stations worldwide. Additional information about Business Talk Radio Network® may be found at For more information on Lifestyle TalkRadio Network®, visit

Notice Regarding Forward-Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with Securities and Exchange Commission.

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