SOURCE: American Scientific Resources

November 07, 2007 15:13 ET

American Scientific Resources Executes Strategic Agreement With Future Now, Inc., a Leading Online Marketing Optimization Company

Strategy Is to Diversify the Company's Revenue Channel Offerings Through the Internet Product Sales and Content Delivery

NEW PALTZ, NY--(Marketwire - November 7, 2007) - American Scientific Resources (PINKSHEETS: ASFX) (the "Company") today announced that it has executed a strategic performance-based agreement with Future Now, Inc. ("Future Now"), a subsidiary of Future Now Group, Inc. (OTCBB: FUTR), a leading authority on online marketing optimization (, to diversify the Company's revenue channel offerings through internet product sales and content delivery. American Scientific Resources, Inc. is the holding company for wholly owned subsidiaries Kidz-Med, Inc. and Heart Smart System, Inc.

Future Now will first concentrate its efforts on the Company's "Kidz-Med" brand ( Management believes that Future Now's proprietary framework, Persuasion Architecture™ will enable the Company to scientifically measure and improve the results of their marketing initiatives, which directly translates into better returns from their online initiatives.

Dr. Christopher Tirotta, the Company's President and CEO, stated that, "to further diversify the Company's marketing channels, the Internet is a natural medium for the distribution of products and content. With our unique product offerings the Internet should provide us with higher margins, lower capital requirements and larger market exposure compared to all other revenue channels. Furthermore, the Internet channel can be used to complement activities in all other marketing channels." Dr. Tirotta continued, "Through this performance-based agreement, we have now been able to get one of the best companies in Internet marketing as a strategic partner, one that is now directly tied into the success of our online marketing initiatives. Long term our goal is for American consumers to recognize American Scientific Resources as a leading US distributor of innovative health and safety products, and trust that our brands deliver quality, innovation and excellence."

About American Scientific Resources, Inc.

American Scientific Resources, Inc. (PINKSHEETS: ASFX) is a leader in providing innovative next-generation, health, medical and safety products through its wholly owned subsidiaries Kidz-Med, Inc. and Heart Smart System, Inc. Products are distributed primarily through Walgreens, and other nationwide healthcare suppliers, major retail online sites and the subsidiary websites ( and Kidz-Med distributes a leading line of unique safety and health-related pediatric products, including the Kidz-Med Thermofocus® 5-in-1, the world's first clinical non-contact thermometer. Heart Smart supplies a superior line of nutraceutical supplements developed to aid in the prevention of cardiovascular disease, utilizing the most bio-available form of CoQ10, Hydro-QSorb®, contained within the flagship product Heart Smart Foundation Supplement. Additional information about American Scientific may be found at

About Future Now

Future Now, Inc. is a wholly owned operating subsidiary of Future Now Group, Inc. (OTCBB: FUTR) (FRANKFURT: 3FN). Future Now provides software as service and professional services, based on a widely recognized proprietary framework, for businesses to generate more revenue from their online efforts, converting existing website traffic into leads, subscriptions or sales. Future Now's proprietary marketing planning framework, Persuasion Architecture™, and its supporting software combine web analytics, performance testing and optimized search, allowing businesses to scientifically measure and improve the results of their marketing initiatives online.

Notice Regarding Forward-Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with Securities and Exchange Commission.

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