SOURCE: American Technology Corporation

October 16, 2007 08:30 ET

American Technology Names Michael Kaufhold to Head LRAD® and NeoPlanar® Sales and Marketing

Kaufhold Directed Business Development and Marketing Efforts at Northrop Grumman and Raytheon

SAN DIEGO, CA--(Marketwire - October 16, 2007) - American Technology Corporation (ATC) (NASDAQ: ATCO), a leading innovator of directed sound products and technologies, announced today that it has named Michael Kaufhold as its vice president of business development and sales. Kaufhold will be leading the Company's global LRAD® and NeoPlanar® sales efforts.

Over the last nine years, Kaufhold has held progressively senior domestic and international marketing and business development positions with Northrop Grumman and Raytheon. After 26 years of distinguished service in the U.S. Air Force as a command pilot stationed around the world, Kaufhold joined Northrop Grumman Information Technologies (NGIT) in 1998, ultimately serving as a director for Western Regional Marketing and Business Development. During his tenure with NGIT, he generated and led the execution of the first integrated marketing and business development plan for Asia. In 2001, Kaufhold served as the principal business development lead with Northrop Grumman Integrated Systems, establishing a $770 million strategic UAV position in the Australian Defense Capability Plan.

Kaufhold joined Raytheon in 2003 as vice president of marketing and business development for the Raytheon Aircraft Company -- Government Business Division, where he led global strategic planning and capture of $400 million in annual trainer and special mission aircraft sales. In 2004, he was appointed vice president and regional executive of the ASEAN Region for Raytheon International, leading sales growth from $25 million in 2003 to over $200 million in 2005. Kaufhold's last assignment with Raytheon was directing business development and capture for a new mission area inside the Space and Airborne Systems Group targeting $1 billion in sales by 2012. Kaufhold has a BS and MS in aeronautical science from Embry-Riddle Aeronautical University.

"Mike has over 35 years of military and high-level sales and marketing experience and proven business development skills," said Tom Brown, president and CEO of American Technology. "He excels in strategic planning and programming, communication and team building, and has extensive domestic and international political contacts and experience."

"I'm excited to join ATC and lead the Company's efforts to make LRAD and NeoPlanar products accepted standards throughout the world," remarked Kaufhold. "With the global political climate focusing more and more on security and emergency notification, I believe long range acoustic hailing and warning devices and highly intelligible mass notification systems are becoming increasingly important. Having lived and worked in Europe, Asia, Africa, the Middle East and the Americas, I believe there are many markets and industries that need the unique capabilities our LRAD and NeoPlanar products provide."

"We're very pleased to have Mike head our LRAD and NeoPlanar business development and sales," concluded Brown. "We believe his experience with advanced aerospace and defense systems and technologies will greatly benefit ATC and lead to increasing business in government and military markets in the U.S. and abroad. He will also further develop our relationships with multinational integrators and security firms."

About American Technology Corporation

American Technology Corporation provides directed audio solutions that place clear, highly intelligible sound exactly where needed. ATC's Long Range Acoustic Device (LRAD®), NeoPlanar® and HyperSonic® Sound product lines make up the core of an expanding portfolio of directed sound products and technologies. For more information about ATC and its directed sound solutions please visit the company's web site at

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act. You should not place undue reliance on these statements. We base these statements on particular assumptions that we have made in light of our industry experience, the stage of product and market development as well as our perception of historical trends, current market conditions, current economic data, expected future developments and other factors that we believe are appropriate under the circumstances. These statements involve risks and uncertainties that could cause actual results to differ materially from those suggested in the forward-looking statements, including but not limited to, the performance of our management team, market acceptance of our directed sound technologies and products, entry of competitors, the possibility our intellectual property protections will not prevent others from marketing products similar to or competitive with our products, potential technical or manufacturing difficulties that could delay product deliveries or increase warranty costs, and other risks identified and discussed in our filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof. Future results may differ materially from our current expectations. For more information regarding other potential risks and uncertainties, see the "Risk Factors" section of the company's Form 10-K for the year ended September 30, 2006 and the company's Form 10-Q for the quarter ended June 30, 2007. American Technology Corporation disclaims any intent or obligation to update those forward-looking statements, except as otherwise specifically stated.

Contact Information

    Investor Relations:
    Robert Putnam
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