SOURCE: American Writers & Artists Inc.

November 01, 2007 09:30 ET

American Writers & Artists Inc. Names Master Copywriter Bob Bly 2007 "Copywriter of the Year"

DELRAY BEACH, FL--(Marketwire - November 1, 2007) - American Writers & Artists Inc. (AWAI) today announced Bob Bly as the 2007 Copywriter of the Year.

Each year, AWAI selects one copywriter to receive this award from the field of Master Copywriters profiled in Monthly Copywriting Genius -- AWAI's monthly resource that uncovers the secrets behind the strongest direct-response promotions in the mail, in space advertising, and on the Internet today. This year, the award went to Bob Bly, a freelance copywriter based in Dumont, NJ.

In addition to being the author of over 70 books, including the direct marketing classic "The Copywriter's Handbook," Bob Bly specializes in business-to-business, high-tech, and industrial copywriting, and is considered one of the top direct-marketing consultants. Bob's blockbuster control for Novell Software was featured in the January 2007 issue of Monthly Copywriting Genius.

"It's only fitting that Bob Bly be named AWAI's Copywriter of the Year," said Katie Yeakle, Executive Director of AWAI. "With too many controls to count in his 20+ year career, Bob is the master of the offer ... loading his letters with irresistible proof ... capturing Big Ideas ... and communicating in a down-to-earth and winning style. He is one of the most successful ... most prolific ... most generous ... copywriters working today."

"I have always tried to help everyone I came into contact with in the industry -- clients, prospects who might hire me, prospects who would never hire me, competitors, new copywriters -- as much as I could. So it is meaningful to me to have AWAI thank me in this way," said Bob.

"There's probably never been a candidate who exemplifies a copywriting genius more than Bob Bly, which is why his winning Copywriter of the Year is sheer perfection," said Sandy Franks, Executive Publisher of the Taipan Group, an affiliate of Agora Publishing ( and Editor-in-Chief of Monthly Copywriting Genius. "Bob thoroughly understands what it takes to become a talented copywriter, and he willingly shares that knowledge with our readers."

Mr. Bly lives in River Vale, NJ and is a graduate of Fair Lawn High School. He holds a B.S. in engineering from the University of Rochester. Past winners of the AWAI award include Clayton Makepeace and Donna Doyle.

About American Writers & Artists Inc.

American Writers and Artists Inc. (AWAI) is the world's leading publisher of direct-response copywriting and graphic design home-study programs that focus on helping people develop the skills to acquire financial security, independence, and freedom.

Industry insiders rave about AWAI's programs, calling them "the most thorough and well-organized approach to these subjects that [they've] seen anywhere."

For a complete list of programs and more information about AWAI, visit

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