TBA Global

June 17, 2010 20:05 ET

Amnesty International USA Names TBA Global Agency of Record for Upcoming 50th Year Anniversary

NEW YORK, NY--(Marketwire - June 17, 2010) -  Amnesty International USA has selected TBA Global, a leading engagement marketing agency, as agency of record to help promote its 50th anniversary in 2011. The global human rights organization aims to reignite dialogue and activism about human rights through 50th anniversary activities, which will include some of the world's most recognized names in philanthropy, activism, and the arts. TBA Global will manage all strategy, creative and marketing around the 50th anniversary initiative including robust media, digital and live experiences.

"We are delighted to have TBA Global as a partner to help Amnesty International create an engaging and motivating year-long recognition of groundbreaking human rights work and the power of individuals to advance freedom and justice," said Larry Cox, Executive Director Amnesty International USA. "TBA Global will help us reach the new Amnesty International supporters by bringing our mission to a wider audience in creative and innovative ways that inspire them to join our movement."

Since 1961, Amnesty International has led the global charge to defend human rights. There are more than 2.8 million members and supporters in more than 150 countries and territories in every region of the world. 

"TBA Global is known for our expertise in connecting brands and people through music," added Jim McDonald, SVP Consumer Engagement at TBA Global. "A major component of our Amnesty International USA 2011 campaign will be creating a platform for leading artists to work together toward the common goal of raising awareness and making positive advancements for human rights."

About Amnesty International
Amnesty International is a Nobel Peace Prize-winning grassroots activist organization with more than 2.8 million supporters, activists and volunteers in more than 150 countries campaigning for human rights worldwide. The organization investigates and exposes abuses, educates and mobilizes the public, and works to protect people wherever justice, freedom, truth and dignity are denied.

About TBA Global
TBA Global is an award-winning engagement marketing and communications agency that connects brands and people. TBA Global helps brands reach consumers, business audiences, and employees through blended digital, live, and entertainment experiences that drive engagement and results. TBA Global is ranked among the Top Promotion and Event Marketing Agencies by Advertising Age magazine (April, 2010). The agency is headquartered in New York, NY with offices across North America and the U.K. Join TBA Global online at, or

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