SOURCE: Heineken USA

Heineken USA

January 19, 2010 07:01 ET

Amstel Light Launches Nationwide Search for Best Burger Recipe

Grand-Prize Winner to Prepare Original Recipe With Celebrity Chef at Amstel Light Burger Bash During the South Beach Wine and Food Festival

WHITE PLAINS, NY--(Marketwire - January 19, 2010) - Amstel Light, a leading imported light beer from Amsterdam, is giving one lucky "foodie" the opportunity of a lifetime -- to participate in the South Beach Wine and Food Festival's Amstel Light Burger Bash on February 25. Hosted by Food Network star Rachael Ray, this exciting event, now in its fourth year, brings together renowned chefs from restaurants nationwide to infuse their take on the classic hamburger in the ultimate burger showdown. This year Amstel Light is giving one adult consumer the chance to strut their "burger brawn" and compete in the event.

From January 13 - February 8 adult consumers can upload an original hamburger recipe at for the chance to win an all-expense paid trip to the Amstel Light Burger Bash. As the winner prepares his/her champion recipe they will have the unique opportunity to rub elbows and spatulas with celebrity chefs from hot restaurants all across the country.

Amstel Light's celebrity chef, Jake Linzinmeir, will choose the winning burger recipe -- which must include Amstel Light, a premium light beer with only 95 calories, as an ingredient. "Using a quality, light beer like Amstel Light in your cooking can add delicious flavor to the meal without weighing it down," says Linzinmeir. "I'm looking to choose a winning burger that not only tastes delicious but is also creative, unique and unexpected -- it should also pair well with an ice cold Amstel Light."

One runner-up will also be selected to win a trip to Miami, FL and attend the South Beach Wine and Food Festival.

"We're thrilled to give an inspired burger lover the opportunity to participate in the Amstel Light Burger Bash -- because nothing tastes better with a hamburger than One Dam Good Bier," said Kheri Holland Tillman, vice president of marketing, Amstel Light.

For more details about the Amstel Light Burger Bash and Recipe Contest, visit

About Amstel Light

Amstel Light is a leading imported light beer brand in the U.S. The Amstel Brewery was founded in 1870 in Amsterdam, Holland by two businessmen, DePester and J.H. van Marwijk Kooy. By 1886, Amstel had become Amsterdam's largest brewer of lager beer. In 1982, Amstel Light was born as an import to the U.S. Characteristic of this beer is a unique selection of raw materials and an intense fermenting process. The result is a premium imported light beer containing only 3.5% alcohol and approximately 35% fewer calories than regular lager beer. Amstel Light is imported by Heineken USA, headquartered in White Plains, New York, the nation's premier beer importer. For more information, please visit

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit

Contact Information