SOURCE: Hubspan


November 24, 2009 11:00 ET

Analyst Report Positions Hubspan as a "Visionary" in Integration Service Provider Market

Leading Industry Analyst Firm's Magic Quadrant Forecasts Continued Strong Growth in the $1.5 Billion Integration as a Service and B2B Integration Outsourcing Market

SEATTLE, WA--(Marketwire - November 24, 2009) - Hubspan, Inc. (, a leading provider of business integration solutions, today announced it has been named by Gartner to the "Visionaries" quadrant of the Magic Quadrant for Integration Service Providers.(1) The Gartner Magic Quadrant positions vendors within a particular segment based on completeness of vision and their ability to execute on that vision.

The Magic Quadrant has 15 weighted criteria that plot vendors, like Hubspan, based on their relative strengths in the market, including overall viability, customer experience, market responsiveness and track record and innovation.

The report also noted that the B2B integration market has shown strong innovation and maturity, stating: "The bar is raised: Expanding globalization, larger communities, e-invoicing, service oriented architecture, more-sophisticated processes, cloud computing and improved service-level agreements are driving integration service providers to new levels of maturity."

The Gartner analysts' forecast continued strong demand for integration services, estimating that companies worldwide spent more than $1.5 billion on integration as a service and B2B integration outsourcing and expect organizations to purchase and consume much more integration services in the next five years.

"We appreciate Gartner's expanding view of the business integration market, as we are also seeing strong demand for integration services as companies deal with growing internal and external communities, complex business processes, and the need to show fast business value with IT investments," said Trisha Gross, president and CEO at Hubspan. "Hubspan's cloud-based platform delivered as a managed service provides cost-effective, secure and reliable integration that easily scales up or down."

About Hubspan, Inc.

Hubspan is the leading provider of business integration solutions, helping companies automate business processes and provide strong collaboration among internal and external communities. Hubspan's SaaS integration platform is cost-effective, scalable and reliable. With its any-to-any connections, Hubspan ensures seamless interoperability across systems, applications, and protocols. Thousands of companies worldwide, from small and medium enterprises to Fortune 500 companies, successfully use the Hubspan platform every day to achieve stronger business collaboration and automation. For more information, go to

About the Magic Quadrant

The Magic Quadrant is copyrighted 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including

(1) Magic Quadrant for Integration Service Providers. Benoit J. Lheureux, Paolo Malinverno. Publication Date: 20 November 2009/ID Number: G00172249