SOURCE: AnalyticsIQ, Inc.

AnalyticsIQ, Inc.

April 14, 2010 09:44 ET

AnalyticsIQ Releases DynabaseB2B™ Offering the Most Data Coverage on New and Existing Businesses

New Compiled File on Millions of Small Businesses Provides Better Targeting & Segmentation

ATLANTA, GA--(Marketwire - April 14, 2010) - Atlanta-based AnalyticsIQ (AIQ) announced today the release of DynabaseB2B™, providing business marketers more profile-rich intelligence for segmenting and targeting small business data. "DynabaseB2B fills a long-realized void in coverage with traditional compiled business files," explains AIQ's CEO, Dave Kelly. "Traditional data compilers have always struggled to provide relevant demographic and predictive data on the multitudes of small and new businesses. To develop DynabaseB2B, we applied our decades of modeling experience to our core database featuring 15.5 million businesses and 200 million consumers from 120 unique data sources." 

DynabaseB2B is the ideal tool for companies that market to small businesses. It provides relevant business data and predictive tools for 60-80% of small businesses that are not currently covered by traditional compilers. DynabaseB2B supplements existing business databases with the best data, known and inferred. 

"DynabaseB2B is the result of marrying our wealth of business and consumer data with our proprietary modeling methodology," says Gregg Weldon, AIQ's Chief Analytical Officer. "Our unique database, with 50 proprietary business fields, gives our clients unrivaled coverage and business intelligence. For example, we have had instances where we have matched over 70% of customer files with business data that would not otherwise be available." 

AnalyticsIQ also provides enhancement tools for using DynabaseB2B to meet specific needs. These tools include ResponseIQ B2B™ for predicting response, Delineate B2B™ for business segmentation, RiskIQ B2B™ which predicts likely small business credit worthiness. Dynabase is the most recent product in AIQ's continued rollout of innovative direct marketing tools. It is available on a license basis or provided by AIQ as a service provider. 

About AnalyticsIQ 
Based in Atlanta, Georgia, AnalyticsIQ provides advanced data, tools, analytics and modeling solutions to help marketers have access to the best business intelligence for better decision making. Founded by industry experts, AnalyticsIQ's wide range of products and services help business marketers achieve maximum results. For more information, visit www.analytics-iq.com.

Contact Information

  • Contact:
    Gayle Mitrano
    Realistic Solutions, Inc.
    O) 678-731-9800
    M) 770-401-2502
    Email Contact

    Dave Kelly
    AnalyticsIQ, Inc.
    O) 770-407-8858
    M) 770-778-3056
    Email Contact