SOURCE: Andromeda

January 23, 2008 07:24 ET

Andromeda Announces the World's First Fully Integrated Mobile Phone Ordering Applet for Food Delivery

LONDON--(Marketwire - January 23, 2008) - Andromeda, the leading provider of delivery EPOS systems, today announced the launch of its "OrderAnywhere" application, developed in partnership with Opiah. Following the success of online ordering, Pizza chains and other food delivery services are looking to Mobile Phone Ordering as the next new sales channel. To date, these services have used SMS or WAP with severe limitations. OrderAnywhere enables consumers to have a branded applet on their phone, which contains the full menu for that concept. Menu prices and offers reflect the current menu in the customer's nearest store, and are updated automatically by the restaurant's EPOS system.

When a consumer orders using OrderAnywhere, the order is transmitted directly to the store's EPOS system, within seconds, saving labour costs and preventing mistakes. The customer receives an SMS confirmation that their order has been received, and another as the order leaves the store.

Customers can even make orders while outside of signal area, such as being on the underground, and transmit them once a signal is present.

The OrderAnywhere application is fully branded to the restaurant's logo, menu and 'look and feel' and can be deployed easily by text message. Consumers can get their copy by texting a code word (e.g. Pizza) to an SMS short code. It is also simple for customers to pass the application to a friend and it is even possible to operate a referral scheme (introduce 5 friends and get a free drink...).

Orders can be placed using payment by cash on delivery and/or Credit Card. The payment infrastructure is powered by the Assensha secure mobile payment system from Opiah Systems Ltd, a leading mobile commerce developer.

Ben Portsmouth, CEO of Andromeda, commented, "We see mobile phone ordering as the next step in the rapid evolution of food delivery ordering. Our customers have told us that SMS and WAP do not meet consumer needs for a simple, easy to use way to order from their phones. Our OrderAnywhere system meets these needs and gives delivery operators the ability to rapidly add a new revenue stream to their business."

Andromeda, with headquarters in London & offices in Dallas, is Europe's leading delivery EPOS provider. Andromeda's award winning Rameses POS software is suitable for delivery, counter service and restaurant operators. Major clients include Papa John's Pizza, New York Pizza (in the Netherlands), The Bombay Bicycle Club, Itsu Sushi, Lupa and many other successful companies. They can supply systems for single operators up to large international chains. Additional services include fully integrated website ordering, credit card processing in under two seconds and automatic text messages to customers when their order leaves the store .More information on Andromeda is available at, email on, or call Kevin Duck on +44 208 253 0160.

Opiah, based out of Newbury, specialises in the delivery of innovative voice and data services to network operators, end users and system integrators. Opiah's skills are in identifying and specifying niche market opportunities and working with partners throughout the technology industry to deliver these in a timely and cost efficient manner to customers. For further information visit, email, or call David Minns on +44 7967 323486.

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