Vision Critical

Vision Critical

April 30, 2010 08:00 ET

Angus Reid Introduces Real Ballot in UK General Election

LONDON, UNITED KINGDOM--(Marketwire - April 30, 2010) - Angus Reid Public Opinion, the public affairs practice of Vision Critical, has made history with Real Ballot™ – the first online national voting intention survey that shows respondents each one of the candidates who are running in their constituency.

The Real Ballot poll, conducted for The Economist, allows voters in Great Britain to select their preference using an electronic ballot that mirrors the one they will actually cast on election day. Real Ballot eliminates the possibility of voters supporting parties that did not register a candidate in their constituency, and enables respondents to be aware of all of the contenders who stand to represent them in Westminster.

"A General Election is not a contest between three leaders or three parties," says CEO Angus Reid. "Real Ballot allows us to provide a more accurate assessment of the way the electorate in Great Britain feels at a local level."

Real Ballot, which enabled Angus Reid to offer the most accurate prediction of last year's election in the Canadian province of British Columbia, will also be implemented for the final pre-election survey that will be conducted before the 6 May General Election in the United Kingdom.

Since 2006, Angus Reid has covered eight provincial elections in Canada – more than any other pollster in the country – and the results have accurately predicted the outcome of each of these democratic processes. It's the only public opinion firm to exclusively use online methods to follow the views of the electorate during the 2008 federal campaign, and offered the most accurate prediction of the results of Canada's 40th election. More information on our electoral record can be found at

Click here to read the article in the The Economist.

Click here to experience Real Ballot.

To review the results of this survey, visit

About Angus Reid Public Opinion®

Angus Reid Public Opinion is a practice of Vision Critical – a global research and technology company specialising in custom online panels, private communities, and innovative online methods. Vision Critical is a leader in the use of the Internet and rich media technology to collect high-quality, in-depth insights for a wide array of clients. Dr. Angus Reid and the Angus Reid Public Opinion team are pioneers in online research methodologies, and have been conducting online surveys since 1995.

Vision Critical® is now one of the largest market research enterprises in the world. In addition to its five offices in Canada—located in Vancouver, Calgary, Regina, Toronto, and Montreal—the firm also has offices in San Francisco, Chicago, New York, London, Paris and Sydney. Its team of specialists provides solutions across every type and sector of research, and currently serves over 200 international clients.

About Vision Critical's Global Panels

Angus Reid Public Opinion polls are conducted using the Angus Reid Forum (, Springboard America ( and Springboard UK ( online panels, which are carefully recruited to ensure representation across all demographic and psychographic segments of these populations. Panel members pass through rigorous screening and a double opt-in process ensuring highly motivated and responsive members. These premier online survey platforms present respondents with highly visual, interactive, and engaging surveys, ensuring that panel members provide thoughtful and reliable responses. Each survey is actively sampled and weighted to model that characteristics of the universe required and employs the latest in quality control techniques to ensure data validity.

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