Vision Critical

Vision Critical

September 22, 2009 16:12 ET

Angus Reid Named Marketing Legend; His Newest Enterprise, Vision Critical, Specializes in Online Panels

Market research pioneer, Angus Reid, to be inducted into the Marketing Hall of Legends in January

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 22, 2009) - Market research veteran, Angus Reid, has been named one of eight Canadian industry leaders to join ranks in the Marketing Hall of Legends. He'll take this honor during the Toronto induction ceremony in January 2010. Angus Reid is the CEO of online panel research and technology company Vision Critical, as well as market research affiliate Angus Reid Strategies. The privilege was created to honor those who have dedicated themselves to the pursuit of marketing excellence. Past inductees include Canadian luminaries Isadore Sharp, chairman and CEO of Four Seasons Hotels and Resorts, Murray Koffler, founder of Shoppers Drug Mart and Frank Palmer, chairman of DDB Group Canada.

"The first survey I did was 40 years ago this fall," says Dr. Angus Reid. "Every interview was done face-to-face. That's how you collected data: very slowly. It took about two months to complete one survey. The development of telephone research in the '80s and '90s reduced the time a study took from months to weeks. Now, with the development of mobile and online technology, we can do a survey in a matter of minutes. We have more data than ever and we collect it much faster, but what hasn't changed is an understanding of the research process. The need for carefully thought-out questions and a skillful analysis of data is just as important today as it was 40 years ago."

Angus Reid founded the Angus Reid Group in the late 1970s, above a 7-Eleven store in Winnipeg. He sold that company to France's Ipsos SA - now commonly known as Ipsos Reid - in 2000. He joined his son Andrew Reid's company, Vision Critical, in 2004. Today, Vision Critical employs 300 people in offices around the globe, including New York, London, Vancouver, Chicago, San Francisco, Paris, Sydney and Toronto. It's considered one of the world leaders in global online panel research, as well as one of the fastest-growing technology companies in North America.

About Vision Critical

Vision Critical is a global research and technology company specializing in custom online panels, private communities, and innovative online methods. Vision Critical delivers both the technology and full service research to help clients build stronger connections with their customers using interactive surveys, discussion forums and 3D environments.

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