Vision Critical

Vision Critical

April 08, 2010 17:57 ET

Angus Reid Public Opinion Announces UK General Election Team

Vision Critical's public division launches website and team of experts for UK election

LONDON, UNITED KINGDOM--(Marketwire - April 8, 2010) - Angus Reid Public Opinion, the global public affairs practice of interactive research and technology company Vision Critical, announced today the team of experts that will provide commentary and analysis during the 2010 General Election campaign in the United Kingdom.

Following its nine accurate forecasts in Canadian federal and provincial elections, Angus Reid Public Opinion now shifts to cover its first democratic process in the United Kingdom. Angus Reid Public Opinion will feature its research and expertise on a website specifically designed for the 2010 General Election: www.angusreidelections.co.uk.

Led by Dr. Angus Reid—an industry visionary who has spent more than four decades asking questions to figure out what people feel, how they think and who they will vote for—the team features Laura Davies, Senior Vice President, Panel Strategy; Andy Morris, Research Director of Angus Reid Public Opinion's UK practice; Hamish Marshall, Research Director of Angus Reid Public Opinion; and Mario Canseco, Vice President, Angus Reid Public Opinion.

"We have assembled a group of experts who have ample experience in electoral campaigns and the intricacies of British politics," said Dr. Angus Reid, CEO of Vision Critical. "We expect to prove once again that interactive and intelligent online research can be successful in predicting electoral outcomes all over the world."

During the lead up to the UK General Election, Angus Reid Public Opinion teamed up with Politicalbetting.com, Britain's most widely-read political blog, as the blog's polling agency of record. The monthly polls have focused on voter intention, assessing key marginals and gauging the impact of tactical voting. The first of the ongoing polls was published on Politicalbetting.com on October 20, 2009.

As is customary, Angus Reid Public Opinion will provide a detailed look at the underlying issues that may affect allegiances as the 6 May General Election draws near, as well as a special analysis of the way the British electorate reacts to the first ever televised debates featuring the three main party leaders.

Angus Reid Public Opinion is a leader in the use of the Internet to carry out public opinion polls that are consistently quoted in media outlets around the world, and serve as the basis for policy, campaign and business directives.

This fall, Angus Reid Public Opinion will cover the congressional mid-term elections in the United States.

About Vision Critical®

Vision Critical is a strategic interactive research company combining technology, researchers and global panels. We help companies reduce research costs while generating engaging and insightful relationships with consumers. Vision Critical uses a visual approach, panel technology and our own global panels to embrace markets with the click of a mouse. The company has offices across North America, Europe and Australia and a Global Partner Program that provides other research companies and consultants with access to our technology.

Angus Reid Public Opinion is the company's global public affairs practice, specializing in the analysis and understanding of "citizen markets" and the public commons. Its Global Monitor contains over 20,000 published surveys.

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