SOURCE: Compass Marketing, Inc.

September 29, 2005 14:22 ET

Annapolis-Based Compass Marketing Lands National Contract From Spice Leader McCormick

Compass Marketing Inc, the Expert in Alternate Channels Sales and Marketing, Adds Another Fortune 500 Giant to List of Impressive Clients

ANNAPOLIS, MD -- (MARKET WIRE) -- September 29, 2005 -- Compass Marketing Inc. (, a U.S. leader in guiding marketing and sales in alternate channels for Fortune 500 Giants Unilever, Johnson & Johnson, Campbell's Soup Company, SC Johnson, and Gillette, recently added another impressive client to Compass' growing portfolio -- Maryland-based McCormick & Company, Inc.

John White, CEO of Compass Marketing, is thrilled with the appointment. "We couldn't have landed this account at a better time. Our continued successes working with consumer products companies across the United States are again reflected in McCormick's appointment of us. I am especially thrilled because McCormick is a Maryland-based company. I was born and raised in Maryland and our home office is located in Annapolis -- not far from McCormick's Maryland headquarters. Of course, it does not get any better than Maryland Crabs and Old Bay seasoning (one of McCormick's many fine products)!"

Joe Conoscenti, Vice-President of Sales at McCormick, is equally thrilled with the appointment. "We have tried to crack the alternate channel market for years. We are glad we finally found experts in the area who can really move us forward in the right direction and help us grow our business. Compass Marketing's high standards, excellent reputation and superior industry knowledge make them the obvious answer to us for navigating the challenging alternate channels market."

Ralph Panebianco, President of Compass Marketing (and a past President of Acosta), adds, "Our manufacturers are thrilled to be getting the expertise and attention that we give them in the alternate channels market. John White had the vision to see where consumers were going years ago -- and I came on board because of how impressed I was with the organization and team John had built. You can see by our record with our clients that we are on to something big. I have worked with McCormick for many years and find them to be a fantastic company and a strong complement to our portfolio of blue chip clients. We are very glad they are on board."

Compass Marketing is a national sales and marketing firm headquartered in Annapolis, MD. Compass was founded in 1998 by John White, Chairman & CEO, while working out of his home. Compass has grown to now represent 10 Fortune 500 companies. These fine companies have combined annual sales of over $165 billion dollars.

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McCormick & Company was started in Baltimore in 1889, in one room and a cellar by 25-year-old Willoughby M. McCormick and his staff of two girls and a boy. First products were root beer, flavoring extracts, and fruit syrups and juices. McCormick now has over $2.5 billion in annual sales (2004) and international products including spices, herbs, extracts, and marinades.

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