SOURCE: The Annuitas Group

October 11, 2006 10:01 ET

The Annuitas Group Partners With Vtrenz to Resell On-Demand Marketing Automation Solutions

West Michigan Firm Only Company in State to Offer Vtrenz® iMarketing Automation®

GRAND RAPIDS, MI -- (MARKET WIRE) -- October 11, 2006 -- The Annuitas Group ( today, announced they have signed an agreement with Fargo, North Dakota-based Vtrenz®, Inc. to resell iMarketing Automation®, the industry leading on-demand marketing automation solution. As a result of the agreement, The Annuitas Group becomes the only certified reseller of Vtrenz iMarketing Automation in Michigan. The product empowers marketers with the tools they need to generate demand, score and route qualified leads to sales and measure marketing results leading to increased response rates, more closed sales and rapid ROI.

"With in-depth industry knowledge and a successful track record, The Annuitas Group will be a valuable asset to the Vtrenz partner channel," commented Brian Anderson, Director of Business and Channel Development at Vtrenz. "Their commitment to this partnership is highlighted by the rapid pace in which they became certified. We are excited to work with The Annuitas Group to ensure the success of our mutual customers."

"We're excited about adding the Vtrenz iMarketing Automation platform to our portfolio of product and service offerings. The impressive functionality can dramatically increase the effectiveness of both marketing and sales by closing the gaps within the prospect and customer lifecycle," said Jay Hidalgo, Partner in charge of the Grand Rapids-based The Annuitas Group.

Designed for the non-IT user; marketers, sales representatives or other business professionals can use iMarketing Automation to:

--  Trigger tailored communications based on a contact's actions -
    ensuring the message is timely and relevant for each recipient
--  Build relationships and communicate with all the leads you generate -
    resulting in more closed sales
--  Automate campaigns with a click of a button - eliminating time spent
    manually executing each step
--  Dynamically route only highly qualified leads to the sales team -
    improving sales opportunities
--  Eliminate duplication of efforts with an integrated campaign
    management solution - increasing the efficiency and effectiveness of your
    marketing team
--  Manage data with a central marketing database - reducing the data
    complexity of a list-based approach
--  Generate consistency across all marketing mediums - resulting in
    strong brand awareness

About The Annuitas Group

Founded in 2004 by marketing expert, Jay Hidalgo, The Annuitas Group's mission is to help its clients deliver a measurable return on their sales and marketing practices. The Annuitas Group does this through its primary practice areas of Lead Generation, Lead Management, Marketing Effectiveness, and Marketing Automation. The Annuitas Group has offices in Dallas, Texas and Grand Rapids, Michigan, its headquarters. For more information on The Annuitas Group, go to

About Vtrenz, Inc.

Vtrenz®, the leading provider of on-demand marketing automation solutions, empowers small to mid-sized organizations to generate demand for their products and services, close more sales and measure the impact of their marketing activities. Vtrenz' integrated marketing automation platform, iMarketing Automation®, allows marketers to create, execute and automate multi-channel marketing campaigns, score and route qualified leads to sales professionals and analyze marketing results through robust campaign analytics. For additional information on Vtrenz, go to

Contact Information

  • Contact:
    Craig Clark
    Clark Communications
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