SOURCE: Last Chance for Animals

November 22, 2007 10:00 ET

Anti-Fur Activists Descend on Beverly Hills on "the Busiest Shopping Day of the Year"

Last Chance for Animals (LCA) to Coordinate 19th Annual "Fur-Free Friday" March Through Rodeo Drive, November 23rd, 11:00 AM - 2:00 PM

LOS ANGELES, CA--(Marketwire - November 22, 2007) - Fur-Free Friday, the nearly 20-year-old grassroots event, will bring a large group of animal activists to Beverly Hills to spread the message that people should not wear or buy fur. Demonstrators will march and chant to convey this message during "the busiest shopping day of the year." The march will include a visit to Neiman Marcus, one of the country's largest luxury retailers of fur garments.

Protesters will carry posters and banners through the streets of Beverly Hills and educate the public with anti-fur brochures. LCA's Animal News Van will accompany marchers while showing educational footage on video screens promoting cruelty-free fashion and educating fur retailers and consumers about the horrors of the fur trade.

Fur-Free Friday was organized originally in 1986 by grassroots activists; this holiday march has grown to be one of the most widely attended annual demonstrations of the animal rights movement. LCA spearheads the Los Angeles march.

Demonstrators are available for interviews during the march.

WHEN:     Friday, November 23, 2007, 11:00 AM - 2:00 PM

WHERE:    Beverly Gardens Park, Beverly Hills
          (North side of Santa Monica Blvd at Rodeo Drive)

SPEAKER:  Rikki Rocket (drummer for the band Poison) - LCA Spokesperson

Last Chance for Animals (LCA), a national animal rights organization based in Los Angeles, has been active for more than two decades. Founded and led by animal expert, author and actor, Chris DeRose, LCA fights for the rights of animals by conducting investigations that expose animal cruelty, launching public awareness campaigns, pushing animal friendly legislation and helping prosecute animal abusers. For more information, visit

Contact: Lisa Beal, Campaigns Director, LCA (818) 681-3672, For press inquiries, please contact Eileen Koch @ Eileen Koch & Company, 310.441.1000 or email Eileen @ Please visit

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