SOURCE: Anystream

November 15, 2007 10:30 ET

Anystream® Announces Integrated Media Lifecycle Platform

STERLING, VA--(Marketwire - November 15, 2007) - Anystream® (www.anystream.com), the market leader in digital media production and management solutions, announced today the availability of its new integrated platform to provide media companies end-to-end control and visibility into all facets of the complex on-demand media lifecycle.

Today's media world is rife with new content platforms and devices. Anystream's platform directly addresses media companies' need to capitalize on the opportunities created by multiplatform delivery, user generated video and the shift in advertising dollars from TV to on-demand content distribution.

"Content providers are under increasing pressure to generate revenue streams outside traditional broadcast models, but to date, no company has emerged with a single solution to manage the complexities of multiplatform business models," said Russell Zack, Anystream's vice president of product management. "Anystream has expanded its focus to give our customers unprecedented insight into their assets, and help them make rapid and informed decisions when distributing and customizing media content for varying platforms and consumer preferences."

Anystream has integrated its flagship media production product, Agility®, with its media management and workflow engine, Velocity™, to create a single platform that empowers content owners to produce, manage, and ultimately monetize media assets across any number of outlets and devices. While continuing to provide content owners with world-leading automated production capabilities -- including new digital watermarking support for content tracking, graphics-enhanced content overlay for various devices, and ingest and distribution of user generated video -- the Anystream platform includes an industry-first media information dashboard that gives business managers customized, immediate, and actionable insight into their content usage.

The dashboard unites business and production teams with a single, all-encompassing view of their assets. By streamlining the scheduling, production, and delivery of content, Anystream's platform provides the infrastructure required to reliably syndicate, track and assess performance across online and traditional media distribution outlets.

"We've earned the trust of more than 700 media companies worldwide over our eight year history by setting the standard for software that prepares content for multiplatform viewing," noted Geoff Allen, Anystream chairman and founder. "Anystream is once again addressing the challenges facing the media industry. By integrating advanced media production, management and business intelligence capabilities, we enable content owners to turn their video streams into revenue streams."

About Anystream

As the number of outlets and devices to consume video grows, global media companies innovate and experiment with video using Anystream's media automation platform. By making rich media content available where, when, and how it's convenient for their viewers, Anystream's customers win consumer loyalty in the competitive entertainment marketplace. With bragging rights to over 700 media companies and every major content provider in the world, Anystream-charged video reaches from laptops in Little Rock to cell phones in Shanghai. Anystream's honors include the Frost & Sullivan Market Leadership Award, Presentations Magazine's Standing Ovation Award, PC Magazine's Technical Excellence Award finalist, COMDEX Best of Show Award finalist, Entrepreneur Magazine's "Hot 100" list and Deloitte & Touche's "Fast 50."

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