SOURCE: Datran Media

Datran Media

January 19, 2010 10:59 ET

Aperture Selected by AlwaysOn as an OnMedia Top 100 Winner

Recognized for Its Ability to Help Agencies and Advertisers Better Understand Target Audiences and Fully Optimize Online Campaigns

NEW YORK, NY--(Marketwire - January 19, 2010) - Datran Media, an industry-leading digital marketing technology company, today announced that its Aperture audience measurement platform is an AlwaysOn OnMedia Top 100 Winner. Inclusion in the OnMedia 100 signifies industry leadership and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Aperture was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Selected as an OnMedia winner in the category of Web and media analytics and research, Aperture is a proprietary audience measurement technology platform that enables marketers to discover the verified demographic, lifestyle and buying information of audiences viewing digital campaigns. It allows marketers to more effectively reach and engage audiences using actionable intelligence and data. Aperture is a unique media platform that combines verified household-level data with online consumer behavior to accurately identify, reach and measure online audiences.

Aperture and the OnMedia Top 100 Companies will be honored at AlwaysOn's OnMedia NYC event on February 1st, 2010, at the Mandarin Oriental Hotel in New York City. This executive event features CEO presentations and high-level discussions about technologies which create new opportunities in the marketing, branding, advertising, and public relations industries.

"Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike."

The OnMedia 100 winners were selected from among hundreds of technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn Web site at:

"We are thrilled to be included in this year's AlwaysOn OnMedia Top 100," said Patrick Vogt, chairman and CEO of Datran Media. "We are committed to providing superior, cutting-edge solutions to help our clients achieve their advertising and marketing goals, and it is an honor to be recognized for technology innovations that move the market forward."

About Aperture

Aperture is an award winning and revolutionary audience measurement platform that brings an unparalleled level of precision and intelligence to online marketing. Developed by Datran Media, Aperture is a unique media platform that combines household-level data with online consumer behavior to help advertisers accurately identify, reach and measure online target audiences. Aperture modules include Audience Discovery and Targeting, Audience Finder, Audience Reach and Audience ROI. The world's largest advertising agencies and global brands depend on Aperture to connect unique consumer audiences with the compelling content, products and services they desire.

About Datran Media

Datran Media is a leading digital marketing technology company that helps its customers manage all aspects of their multi-channel marketing campaigns -- from branding and acquisition, to retention and monetization. Datran Media technology solutions include cutting-edge technology for media distribution, audience measurement and analytical tools. These solutions make it easy to drive maximum value and measure the results of digital marketing programs. More than 1,000 top consumer advertisers, publishers and agencies have partnered with Datran Media to increase brand favorability and strengthen the lifetime value of their customer relationships. For more information on Datran Media, visit

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network ( In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.

Copyright © 2010 Datran Media. All Rights Reserved. Datran Media and Aperture are trademarks or registered trademarks of Datran Media.

Contact Information

    Lana McGilvray
    VP, Marketing, Datran Media
    Email Contact