SOURCE: Datran Media

Datran Media

February 01, 2010 09:10 ET

Aperture, a Datran Media Company, Announces Support of TED 2010

NEW YORK, NY--(Marketwire - February 1, 2010) - Aperture, a Datran Media digital marketing technology company, today announced its support for the TED 2010 "What the World Needs Now" conference, which will be held February 9-13 in Long Beach, California. TED is a nonprofit organization devoted to ideas worth spreading. Started as a four-day conference in California 25 years ago, TED has grown to support world-changing ideas with multiple initiatives.

The annual TED conference invites the world's leading thinkers and doers to speak about some of the most complex and pressing issues of our day. TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action. The TED audience provides support for TED Prize winners to help drive positive change for future generations.

As a sponsor of the TED 2010 event, Aperture will host a TED luncheon panel discussion titled, "Leadership 2.0, the Rise of Corporate Social Responsibility (CSR)." The TED luncheon panelists include John Wood, founder and executive chairman of Room to Read and author of "Leaving Microsoft to Change the World," Tim Sanders, author of "Saving the World at Work," and Patrick Vogt, chairman and CEO of Datran Media and a longtime supporter of TED Prize winners. Aperture will also provide digital technology support to drive awareness for 2009 TED Prize winner Karen Armstrong's ground breaking Charter for Compassion campaign.

"I'm pleased to join this discussion about Leadership 2.0 at the TED 2010 event," said John Wood, founder and executive chairman of Room to Read. "More and more, social media is providing a lens through which we can view an organization's responsibility initiatives. Even new media giant Twitter, a supporter and strategic partner of Room to Read, is leading by example by mobilizing the goodwill of the user community to support charitable initiatives. The @fledgling partnership project is just one example of how corporate philanthropy and social media are converging, and the TED event is the perfect venue to discuss the changing role of leadership in a hyper-connected, socially-conscious world."

"We are proud to be a part of the TED community and excited to participate in such an inspired annual event," said Patrick Vogt, chairman and CEO of Datran Media. "Our panel topic is very timely, as corporate social responsibility (CSR) has become a transcendent theme which radically transforms the role of leadership going forward. Companies that will thrive over the next few years will need to adopt CSR as a guiding principle of their corporate culture. We value the work of esteemed TED curator Chris Anderson, and continue to support TED's global mission for many years to come."

For more information on TED and its global initiatives, visit:

About Aperture

Aperture is an award-winning and revolutionary audience measurement platform that brings an unparalleled level of precision and intelligence to online marketing. Aperture uniquely combines household level data with online consumer behavior to help advertisers accurately identify, reach and measure online target audiences. Aperture modules include Audience Discovery and Targeting, Audience Finder, Audience Reach and Audience ROI. The world's largest advertising agencies and global brands depend on Aperture to connect unique consumer audiences with the compelling content, products and services they desire.

About Datran Media

Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals. Datran Media CEO Patrick Vogt leads the company in its focus on corporate social responsibility (CSR). For more information on Datran Media, visit

About Room to Read

Room to Read is an innovative non-profit leader dedicated to promoting and enabling global education. Founded in 2000, the organization is based on the belief that education is crucial to breaking the cycle of poverty in the developing world. Since then, the organization has supported over three million children by providing increased access to higher-quality educational opportunities. Room to Read has established more than 800 schools and over 7,500 bilingual libraries with six million books, and continues to support the education of more than 8,700 girls. For more information visit our website at

Copyright ©2010 Datran Media. All Rights Reserved. Datran Media and Aperture are trademarks or registered trademarks of Datran Media.

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