SOURCE: Aptimus, Inc.

July 27, 2005 08:00 ET

Aptimus, Inc. Appoints Michael Mayor as Senior Vice President of Strategic Business Development

SAN FRANCISCO, CA -- (MARKET WIRE) -- July 27, 2005 -- Aptimus, Inc. (NASDAQ: APTM), the online lead generation network, today announced the appointment of Michael Mayor, 44, to the position of Senior Vice President of Strategic Business Development. Mr. Mayor fills a new position at Aptimus and will help lead the company in growing the business development team and expanding the Aptimus publisher network. Based in the New York area, he will also give the company an East Coast presence.

Michael Mayor, a twenty-year veteran of the direct marketing industry, is a recognized pioneer of interactive marketing and an email marketing thought leader. Mr. Mayor comes to Aptimus from NetCreations, where he spent seven years in various roles, including most recently President & COO. He recently coordinated the successful sale of NetCreations to Return Path.

"Michael's passion, vision and leadership played an integral role in helping NetCreations become one of the largest and most respected email marketing networks in the industry," said Tim Choate, President and CEO of Aptimus, Inc. "His NetCreations experience in helping publishers monetize their registering customers, and his resulting strong relationships with leading marketers and publishers, will be invaluable to Aptimus as we continue to expand our network."

"Today's interactive marketers and publishers are demanding that ad networks offer highly sophisticated and flexible technology that not only yields more targeted leads and higher revenue, but technology that enhances the consumer's online experience rather than detracts from it," said Michael Mayor, Senior Vice President of Strategic Business Development at Aptimus. "Aptimus has best of breed technology, and an outstanding management team, and I am delighted to be a part of it."

Mr. Mayor has played a large role in shaping the email marketing industry by developing many of its standards and co-authoring its best practices. He is a leading advocate for consumer privacy and is a frequent speaker at industry functions including the DMA's Annual Conference, the FTC's Spam Forum; Email's Best Practices panel and numerous nuts and bolts seminars. He founded and chaired the Interactive Advertising Bureau's Email Committee. Mr. Mayor also writes a monthly column on email marketing for iMedia and co-authored the book "Sign me up! A marketer's guide to creating email newsletters that build relationships and boost sales."

Prior to joining NetCreations, he spent thirteen years at Hearst Magazines in a number of roles spanning the publishing business including circulation, advertising, direct response, telemarketing, fulfillment and New Media.

About Aptimus, Inc.

Aptimus Inc. ( is the online lead generation network. The Aptimus Network generates new revenues for Web site publishers while generating sales leads for advertiser clients. For advertisers, the Aptimus Network offers a platform to present their offers across an audience of Web site and email distribution channels. Marketers pay only for the results they achieve on a cost-per-click, cost-per-lead, cost-per-acquisition, or cost-per-impression basis, as well as combinations of those models. As a result, marketers can refine their offers and payment models to achieve their objectives. For Web site publishers, the Aptimus Network generates new revenues while promoting offers from known brands in graphical formats that complement the publishers' sites and adds value for their customers. At the core of the Aptimus Network platform is the company's proprietary technology, Dynamic Revenue Optimization™, which automatically determines on a real-time basis specific advertiser offers for promotion on each publisher's Web site and in each email sent. The company's primary offer presentation formats include cross-marketing promotions at the point of registration or other transactional activity on Web sites, online advertising programs, and email marketing campaigns. Aptimus' current clients include many of the top 500 direct marketers. Aptimus Web site publishers include a diverse cross-section of the Internet. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ NM under the symbol APTM. More information on Aptimus is available at the company's Web site at

This press release contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Such statements include, without limitation, comments regarding the foundation of the company's business, the company's market position and Mr. Mayor's ability to help scale the company's business. For additional factors that may cause actual results to differ materially from those contemplated by such forward-looking statements, please see the "Risk Factors" described in the company's Annual Report on Form 10-K, dated March 31, 2005, and in other reports and periodic filings on file with the SEC, all of which Risk Factors are incorporated herein as though fully set forth. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

Contact Information

  • Contact for Investors:
    John Wade
    Chief Financial Officer
    Aptimus, Inc.
    415-896-2123, ext. 245
    Email Contact

    Media Inquiries:
    Holly Nuss
    Public Relations
    Aptimus, Inc.
    Email Contact