SOURCE: Aquacell Water, Inc.

November 06, 2007 08:00 ET

Aquacell Water's Exclusive Distribution Agreement for MetSorb™ Arsenic Removal Media Is Expanded

Graver Technologies Grants Aquacell Water Exclusive Distribution Rights to Former Soviet Union Republics for MetSorb Arsenic Removal Media; Aquacell Appoints Jermuk CJSC Mayr Gortsaran as Exclusive Agent for MetSorb Sales in Former Soviet Union Republics

RANCHO CUCAMONGA, CA--(Marketwire - November 6, 2007) - Aquacell Water, Inc. (PINKSHEETS: AQWT) announced today that Graver Technologies has expanded its exclusive agreement with the Company for distribution of MetSorb™ titanium-based arsenic removal media, to include the former Soviet Union republics. Aquacell Water had previously been granted exclusive distribution rights for the United States.

In conjunction with this expansion of its exclusive distribution rights, Aquacell has signed a five-year agreement with Armenian-based Jermuk CJSC Mayr Gortsaran, to act as the exclusive distributor in this region. The countries included are: Russia, Armenia, Azerbaijan, Belarus, Estonia, Georgia, Kazakhstan, Kyrgyzstan, Latvia, Lithuania, Moldova, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan.

Bottled water from the region encompassing the former Soviet Union republics -- particularly Armenia, whose spring water is traditionally highly valued -- has been shown to contain levels of arsenic that exceed more stringent maximum contaminant levels set forth by the US Environmental Protection Agency. The Food and Drug Administration's adoption of levels for bottled water has affected the ability of bottlers to import certain brands of bottled water into the United States. The impact to these bottlers -- as well as to public drinking water suppliers -- will be more significant as more countries begin adopting the stricter arsenic levels.

Kayzak Zetlian, Jermuk's owner, said, "We tested various means for removing the arsenic from our esteemed Jermuk bottled water, and found MetSorb to be optimum. It was critical that we remove the arsenic, without affecting the flavor and other certain properties of the water." Mr. Zetlian continued, "It is a pleasure working with Aquacell Water to bring arsenic treatment solutions to Armenia and other former Soviet Union countries, for both bottling operations and public drinking water systems, as well."

The source of Jermuk water is a protected spring located in Jermuk, Armenia discovered in 189 A.D. The water is naturally carbonated and its rich mineral composition is believed to contain healing properties. The bottling plant produces over sixty million bottles of Jermuk water annually which are exported around the world. Jermuk is the preferred bottled water of the Armenian community in the United States, and is second only to brandy as the Armenian national drink.

Karen Laustsen, Aquacell Water's Chief Operating Officer, said, "Having already shipped an arsenic treatment system to the Jermuk bottling plant, we are pleased to be working with Mr. Zetlian to establish a market for MetSorb titanium-based arsenic removal media in Armenia, Russia and the other ex-USSR republics." Ms. Laustsen continued, "MetSorb is the original and best performing titanium media available, and we are pleased to have a close working relationship with Graver Technologies for its sale and promotion. We will be working closely with both Jermuk and Graver to ensure this new market will be well developed."

About Aquacell Water, Inc.

Aquacell Water, Inc. headquartered in Rancho Cucamonga, CA, designs turnkey water filtration and purification systems for municipal, industrial and commercial applications around the world. Aquacell's services include evaluation, design, engineering, manufacturing, installation, training and service. The Company specializes in arsenic removal systems and is the exclusive distributor of the patented MetSorb™ titanium-based arsenic removal media, a technology for arsenic and heavy metal removal from Graver Technologies LLC, a Marmon Group company.

For more information about Aquacell, visit www.aquacellwater.com.

About Jermuk Mineral Water Factory

The Jermuk Mineral Water Factory is the largest producer of mineral water in Armenia. The Jermuk Mineral Water Factory started off in 1951 with a small yearly production of 350,000 one-litre bottles. In 1956, after a major expansion, its capacity was increased to 20 million bottles a year. In 1994, a new production line was added, which made it possible to produce 60 million bottles of mineral water a year, most of which was exported not only to the republics of the former Soviet Union, but also to the outside world (the USA, Britain, France, Poland, Bulgaria, among others.)

For more information about Jermuk, visit www.jermuk.com or contact Sevana Zetlian at (323) 528-8210 or e-mail at JermukCJSC@aol.com.

About HydroGlobe and Graver Technologies

In December 2004, HydroGlobe was wholly acquired by Graver Technologies, LLC, a leading worldwide supplier of filtration, separation, and purification products, and a member of the Water Group of The Marmon Group, an international group of companies. Backed by the synergy of The Marmon Group, Graver Technologies operates globally in the development and application of water treatment and filtration technologies for the consumer, commercial, industrial, and municipal marketplaces.

For more information about HydroGlobe and MetSorb, visit www.hydroglobe.com.

For more information about The Marmon Group, visit www.marmon.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; and our ability to use the most current technology for our products.

Contact Information

  • Contact:
    Karen Laustsen:
    (888) 326-5222