ARA Safety Inc.

ARA Safety Inc.

April 21, 2010 21:00 ET

Ara Safety Launches Bold New Brand for Fire Knockdown Tool

INDIANAPOLIS, INDIANA--(Marketwire - April 21, 2010) - Ara Safety Inc. will unveil a bold new look for its powerful Fire Interruption Technology knock down tool at FDIC, the largest firefighter training conference in the world.

Ara Safety first brought Fire Interruption Technology to the North American fire service more than three years ago, with a device that the Company named the FIT-5. Since then, fire departments have used the technology on more than 70 fires, saving millions of dollars in property from loss and at least two lives.

The Company upgraded its technology in summer 2009 when it first introduced the Pro, complete with an advanced made-in-the-USA activation system.

"The Ara Safety Pro is a powerful tool to make the jobs of firefighters safer and protect property," said Ara Safety VP Marketing Michael Gardiner. "It deserves a brand that reflects its strength and speaks to the vital work of volunteer and career firefighters."

The new brand also strongly emphasizes Ara Safety. Including Ara Safety in the product name and brand makes a powerful statement about our commitment to excellence, the industry and that we stand behind our products.

"As the market expands for this type of product, we want our customers and the industry to know that if it does not say Ara Safety, it isn't tried and true," said Gardiner.

Ara Safety will be at Booth 8800 in the end zone of Lucas Oil Stadium. The Ara Safety Pro currently retails for $1,049. Dealers may sell for less.

Fire Interruption Technology is a registered trademark of Ara Safety. Ara Safety Pro is a trademark of Ara Safety.

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