SOURCE: Innovative Designs, Inc.

December 10, 2007 12:10 ET

Arctic Armor™ Spotlighted on KSTP-TV

PITTSBURGH, PA--(Marketwire - December 10, 2007) - KSTP-TV, Channel 5, the ABC affiliate in the Twin-Cities (Minneapolis-St. Paul), spotlighted the Arctic Armor™ suit on its newscasts this past weekend. The story can be seen at The story showed in detail the remarkable features of the Arctic Armor™ suit in action, as Dan Eigen (Walleyedan), President of WD Distributors and Thomas Whitehead, Innovative Designs (OTCBB: IVDN) sales representative, both plummeted into Gull Lake in the Brainerd Lakes region of Minnesota. Mr. Whitehead, "This is the third time I have fallen into icy waters to demo the suits to the media. This was the most realistic of them all as we simulated exactly what would happen if you were walking and fell through the ice."

This is the second television station to air the story this season. KEYC-TV, out of Mankato, Minnesota, featured Arctic Armor™ just a few weeks back. Greg Domian, V.P. of Sales and Marketing for Innovative Designs, said, "We have quite a few TV stations across the country wanting to film our suits in action. It looks like our salesmen will be spending quite a bit of time in the water."

The suit is attracting worldwide attention not only because it is so lightweight, but also windproof, waterproof-breathable, good to sub-zero temperatures, and best of all, buoyant. Joseph Riccelli, CEO of Innovative Designs, commented, "Everyday, more and more people are becoming aware of our quality products. We are adding new retailers daily and all indications are that this trend will continue."

The Company

Innovative Designs, Inc. manufactures the Arctic Armor™ Line, hunting apparel, swimwear, wind shirts, jackets, sleeping bags, and the multi-function "All in One" under the "i.d.i.gear" label featuring INSULTEX™. INSULTEX™ is the thinnest, lightest and warmest insulator in the market today. For more information, please visit


Certain statements in this press release constitute "forward-looking" statements as defined by federal law. Such statements are based on assumptions, but there is no assurance that actual outcomes will not be materially different as those implied. Any such statements are made in reliance on the "Safe Harbor" protections provided under the Private Securities Reform Act of 1995 and are subject to various factors, including the risks and matters discussed in the Company's SEC filings available at

Contact Information

  • Contact:
    Joseph Riccelli
    P: 412-799-0350
    C: 412-551-7558