SOURCE: DefenseWeb Technologies

October 24, 2007 13:12 ET

Army Reserve Features Elmo From "Sesame Street" for Family Strong Magazine

New Family Strong Magazine Connects Families With Army Reserve Family Programs

SAN DIEGO, CA--(Marketwire - October 24, 2007) - The Army Reserve today unveiled Family Strong, a new magazine designed to enhance the communication of Family Support initiatives to the Families of Army Reserve Soldiers. In order to reach out to Families more effectively, Elmo, a character created by Sesame Workshop, was utilized on a cover feature and special page for children created to engage the entire Family of Army Reserve Soldiers.

"Talk, Listen, Connect, Helping Families During Military Deployment" was created to help military Families with young children cope with transitions and separations related to deployments. A second video in the series is currently being developed for release in 2008. For more information about the video, visit

"Featuring Elmo in Family Strong magazine to attract the attention of the entire Family demonstrates an attempt to get the Family engaged on the issues related to mobilization of their Soldier. We have to compete for Families' attention to enhance Family Readiness and leveraging the popularity of programs like this may be effective," said Michael Evans, Family Programs Manager for the Army Reserves. "Since the Army Reserve reassigns Soldiers into units for the purpose of mobilization, Soldiers and their Families are widely dispersed across cities, towns and villages in virtually every state, thereby making communication with them a considerable challenge. Family Strong magazine is our latest initiative which educates and informs Families about the various programs and resources available."

"Since the onset of the Global War on Terror, mobilizations and deployments have affected the majority of the Army Reserve Soldiers. For each Soldier, there is a multiplier effect on the actual impact as that Soldier is a spouse, parent, child, employee or member of a community that is affected by the mobilization of a single Soldier. Communicating and managing the information needs and changes in benefit status of Army Reserve Soldiers and their Families going through these transitions is an ongoing effort for Army Reserve Family Programs," said C.R. Lee Ratliff, Director, Army Reserve Family Programs.

"We supported the Family Programs Office in the development of a web portal ( to provide access for Families to Family Programs initiatives and we are proud to support them in developing the Family Strong Magazine," said Doug Burke, CEO of DefenseWeb Technologies of San Diego. "Providing the marketing and communications perspective to Family Programs is part of how we support them in reaching Army Reserve Families and programs like Sesame Workshop's are extremely appealing to get the Family's attention."

Families interested in receiving a free subscription to Family Strong can request one by visiting

About the Army Reserve:

The Army Reserve is one of three components in the Army, along with Active Duty and Army National Guard. The Army Reserve has more than 2,000 units in the United States, Guam, the Virgin Islands, Puerto Rico and Germany, each one trained in a specialized skill and ready to support Army missions around the world.

The purpose of the Army Reserve is to "...provide trained units and qualified persons available for active duty in the armed forces, in time of war or national emergency, and at such other times as the national security may require..." (US Code: Title 10, Subtitle E, Part 1, Chapter 1003, Section 10102).

For more information, visit

About DefenseWeb® Technologies, Inc.

DefenseWeb Technologies, Inc. ( is a premier software developer and systems integrator specializing in the design, development and deployment of customized software solutions including enterprise-wide web portals, clinical information systems, electronic screening tools, case management systems, and online training applications to address the needs of military service members and their families. DefenseWeb is a wholly owned subsidiary of Humana Military Healthcare Services (HMHS) (

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