Arrowhead Water Products Ltd.

Arrowhead Water Products Ltd.

January 06, 2005 16:42 ET

Arrowhead Water Announces Product Listing with Westfair Foods Ltd. and Corporate Changes


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: ARROWHEAD WATER PRODUCTS LTD.

TSX VENTURE SYMBOL: AWP.A

JANUARY 6, 2005 - 16:42 ET

Arrowhead Water Announces Product Listing with
Westfair Foods Ltd. and Corporate Changes

CALGARY, ALBERTA--(CCNMatthews - Jan. 6, 2005) - Arrowhead Water
Products Ltd. (TSX VENTURE:AWP.A) ("Arrowhead" or the "Company") is
pleased to announce that it has been selected to have its products
listed with Westfair Foods Ltd. ("Westfair"), a division of Loblaw
Companies Limited. Loblaw is Canada's largest food distributor with
banners that include Loblaws, the Real Canadian Superstore, Extra Foods,
The Real Canadian Wholesale Club, Provigo, Zehrs, and Fortinos. Director
of Sales of Arrowhead, Ken Chomiak comments "Arrowhead will now have the
opportunity to have its products sold in Manitoba, Saskatchewan, Alberta
and British Columbia through the Westfair banners." Westfair has
approximately 200 stores throughout the trading area that Arrowhead will
be servicing. Arrowhead will begin supplying products to Westfair by
January 24, 2005.

Peter Jurisic, CEO of Arrowhead states "This is a threshold moment for
the Company as it continues to evolve as a consumer packaged goods
company and more importantly expands its operations throughout Western
Canada. As well, Arrowhead will now be firmly entrenched as a major
supplier to the retail community in Canada. More and more consumers are
picking up water in large format bottles from the retail trade. While
the home and office delivery business continues to be quite stable for
Arrowhead, the growth in the retail category continues to rapidly
expand."

Arrowhead also announces changes to management positions in the Company.
The management team of Arrowhead is now comprised of the following
individuals:

Dan DeMaere will continue as President, CFO and Director of the Company.
Mr. DeMaere will oversee the finance department, corporate financial
matters as well as operations and logistics of Arrowhead.

Peter Jurisic now assumes the position of Chief Executive Office and
Director of the Company. Mr. Jurisic will have the responsibility for
primary strategic planning, corporate development and governance. He
will also continue to focus on business development as well as
information technology, business processes and marketing.

Ken Chomiak joined the Company as Director of Sales in September, 2004.
Peter Jurisic notes "Mr. Chomiak is an extremely important addition to
the management team of Arrowhead. Prior to joining Arrowhead, he
successfully operated an independent sales and marketing consulting
company which had a focus in the beverage industry. Ken's expert
knowledge of the consumer packaged goods business in Canada bolsters our
ability to service and gain more of the retail market share in Canada.
He has held a number of senior management positions in the consumer
products field with Nabob Foods, McGuinness Distillers as well as Vice
President of Route Operations at McGavin Foods Ltd. We are very pleased
to have Ken on our team."

Ross Drysdale will continue as Corporate Secretary of the Company.

Arrowhead is also pleased to announce that it has completed its move to
its new modern bottling facility in Calgary. Located at 5730 Burbank
Road S.E., Calgary, the facility has over 30,000 square feet to house
its production, warehousing and distribution needs. The facility design
allows for significant efficiency improvements and better logistical
management. The new plant also features Calgary's first semi-automated
drive-through water pick up for customers. Director of Sales, Ken
Chomiak states "With the trend towards pick up at retail stores, the
drive-through facility will become a significant part of Arrowhead's
Calgary revenue stream." Peter Jurisic also notes "The facility is
ideally suited to manage our current business needs and volumes but will
provide capacity for the future. Our successful expansion throughout the
retail community continues to demand that our facilities meet the needs
of our customers and the new plant evidences the commitment of the
Company to those needs."

About Arrowhead

Arrowhead Water is a bottled water company that generates the majority
of its revenues through the sale and rental of water coolers and the
delivery of spring, distilled and drinking water throughout Western
Canada. Provincial coverage is achieved by operating production
facilities located in Edmonton and Calgary, Alberta and Dawson Creek,
B.C. Arrowhead remains committed to continually improve its level of
service to its customers and to provide positive returns to its
shareholders.

For further information please contact:

ADVISORY: Certain information regarding Arrowhead Water Products Ltd.
including management's assessment of future plans and operations, may
constitute forward-looking statements under applicable securities laws
and necessarily involve risks associated with production, marketing and
transportation such as loss of market, volatility of prices, currency
fluctuations, environment risks, competition from other producers and
ability to assess sufficient capital from internal and external source.
As a consequence, actual results may differ materially from those
anticipated in the forward-looking statements.

Issued and Outstanding Shares: 24,414,368

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Contact Information

  • FOR FURTHER INFORMATION PLEASE CONTACT:
    Arrowhead Water Products Ltd.
    Dan DeMaere, President and C.F.O.
    9627 - 63nd Avenue Edmonton, Alberta T6E 0G2
    (780) 486-2467
    (780) 486-2878 (FAX)
    Email: ddemaere@telus.net
    or
    Arrowhead Water Products Ltd.
    Peter Jurisic, Chief Executive Officer and Director
    5730 Burbank Road S.E. Calgary, Alberta T2H 1Z4
    (403) 243-8033
    (403) 234-1485 (FAX)
    Email: pjurisic@arrowheadwater.ca
    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.