SOURCE: Artefact

October 27, 2009 11:00 ET

Artefact Wireless and Emerging Markets Experts Invited to Participate in I.D. Magazine Webcast

Artefact's Martijn Van Tilburg and Masuma Henry Will Be Interviewed in the "Designing Products for Emerging Markets" Webcast on October 29

SEATTLE, WA--(Marketwire - October 27, 2009) - Artefact Group, a Seattle-based design consultancy, today announced that Martijn Van Tilburg, senior design director and Masuma Henry, user experience research lead, have been selected to participate in I.D. Magazine's upcoming Webcast titled "Designing Products for Emerging Markets." The Webcast will take place on October 29 at 4 pm ET.

The Webcast will be centered around Van Tilburg and Henry's extensive experience in the wireless and emerging markets space. The discussion will focus on how product designers can create unique and meaningful user experiences for people in countries such as India and China that represent expanding opportunities for product development.

Additionally, they will discuss how best to plan and execute fieldwork research and remote data collection, as well as how to determine which design concepts should be pursued. In order to generate new ideas and show how emerging markets are rapidly evolving, Van Tilburg and Henry will also share examples of some of the most successful and failed products and explain why these worked/didn't work.

"We're very pleased to see that Martijn and Masuma's noteworthy experience and industry-leading work is earning them recognition in the design community," said Rob Girling, co-founder and principal at Artefact. "Since Artefact's founding in 2006, we've quickly been able to build a strong repertoire of clients and projects and it's exciting to see industry interest about our experts' work and knowledge sets."

For additional information on the Webcast and to register (cost is $39.95), visit the following link: http://www.mydesignshop.com/product/designing-products-for-emerging-markets/.

Van Tilburg is a recognized leader in the technology design space, with over 12 years of experience. His most recent work at Artefact includes projects with HTC, Microsoft and Panasonic to name a few. He holds more than 10 design and utility patents for software products, with many more pending and was recognized with a Gold Industrial Design Excellence Award (IDEA) in 2003 for his design work on future user experiences for Information Workers.

Henry has extensive experience working with Microsoft, both internally at the company and as a client at Artefact and most recently, has focused on researching and designing products for people in emerging markets such as India and China. She has also spent a significant amount of time conducting field research in various countries striving to understand how cell phone behaviors are adapted to the environment they occur in.

About Artefact

Artefact (www.artefactgroup.com) is a design consultancy that works with a variety of high tech consumer electronics, communications, and computer software clients to research user needs and design breakthrough software and technology products.

Since 2006, Artefact has partnered with major industry players like Microsoft, Intel, Panasonic, Apple, SONOS and John L. Scott Real Estate to deliver innovation to mobile systems, gaming and entertainment systems (xBox 360, SONOS Multi-Room Music Player), in-flight entertainment systems, natural user interfaces (Microsoft Surface), client applications (Microsoft WorldWide Telescope), and productivity solutions (Office Live), just to name a few. Artefact has also earned industry recognition winning awards from AIGA and I.D. Magazine in their annual design competitions in 2008 and 2009. Artefact is a young company, but with rapid growth, it is becoming a prominent player in user experience design.