SOURCE: Artimi, Inc.

June 06, 2007 19:00 ET

Artimi Advances Near Field Communication for Secure High Throughput Wireless Connectivity

Artimi's Integration of NFC and UWB Offers Simple, Secure Association and Data Rates of More Than 120Mbps Over Certified Wireless USB, Next-Generation Bluetooth and WiMedia Logical Link Control Protocol (WLP)

TAIPEI, TAIWAN--(Marketwire - June 6, 2007) - Computex Taipei -- Artimi, Inc., developer of wireless semiconductors for portable consumer electronics, brings leading edge Near Field Communication (NFC) technology to multi-protocol ultra wideband (UWB) wireless connectivity. With the addition of NFC for simple, secure association, portable devices using Certified Wireless USB, next-generation Bluetooth or WLP connectivity can be secured for high data rate transfer and file sharing. Artimi's integrated NFC and multi-protocol UWB technology is being showcased this week at Computex Taipei.

As the world becomes more digitized, the need to transfer information quickly and accurately between people and devices is increasingly important. With the proliferation of wireless devices, secure association between two devices is paramount, and NFC promises to do that as easily as possible. To use NFC with UWB protocols, such as Certified Wireless USB, next-generation Bluetooth or WLP, two devices are either touched together or passed closely and a secure wireless pairing is made with no user intervention, allowing consumers to transfer data and share files easily and securely. Artimi's multi-protocol WiMedia-based UWB wireless semiconductors integrated with NFC for secure association offer more than 120Mbps user throughput across all protocols.

"Pairing of wireless devices should be ultra simple and ultra secure," says Colin Macnab, CEO of Artimi. "By integrating NFC, Artimi is delivering ultra simple, and ultra secure wireless connectivity, and in particular further strengthening our lead in next-generation Bluetooth and Certified Wireless USB. Our key advantage is that there is no need to install host or device drivers, it just works. We're leading the effort in next-generation wireless association to ensure ease of use not only for product developers -- but ultimately consumers."

Artimi is also demonstrating other UWB technologies this week at Computex, including ultra simple wireless file transfer between portable consumer devices over WiMedia-based protocols. Consumers can take pictures on a digital camera and transfer these to a standard PC over Wireless USB. Files can then be transferred from PC to a storage device using Wireless USB, and from PC to PC using WiMedia Logical Link Control Protocol (WLP -- formerly called WiNet). This diversity of connectivity options, further enhanced by NFC for secure association, shows the maturity of Artimi's production-ready A-150 MAC and applications processor for ultra simple and ultra secure connectivity.

About Artimi

Artimi ®, Inc. provides semiconductors, software and reference designs for high data rate wireless connectivity, including Certified Wireless USB, next-generation Bluetooth® and WiMedia Logical Link Control Protocol (WLP). Artimi's products employ WiMedia-based ultra wideband (UWB) radio techniques to enable high-speed wireless bulk data transfer between portable consumer electronics products. Content rich portable consumer electronics devices benefit from Artimi's technology, including digital cameras and camcorders, personal media players, and mobile handsets. Artimi, founded in 2002, is headquartered in Santa Clara, California, with research and development in Cambridge, UK, and sales offices in Japan and Taiwan. For more information, see www.artimi.com.

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