SOURCE: Wirestone


November 10, 2009 08:00 ET

Arts & Crafts Retailer, A.C. Moore, Engages Wirestone as Digital Agency of Record

SAN FRANCISCO, CA--(Marketwire - November 10, 2009) - A.C. Moore Arts & Crafts, Inc., the east coast specialty retailer with 133-stores from Maine to Florida, has tapped Wirestone with an office in Chicago as their digital agency of record. This is a new relationship that had no prior agency in place.

Wirestone's first efforts for A.C. Moore will break later this month and will include the launch of the company's first social media platform called The Common Thread™. This will be a collection of social media properties and content all meant to inspire and bring together crafters that share a collective passion for creativity. The agency will also be working on connecting with crafters through the digital channels by providing ideas and inspiration, A.C. Moore deals, exclusive product information and project ideas generated both from the company and crafting community.

"We know that our customer is online and is expecting to engage our brand through the digital and emerging social media channels. Our mission is to add value in new ways to the lives and activities of our crafting-customers by connecting with them in a direct dialogue and also providing them the outlet to connect with each other," remarked David Abelman, Chief Marketing & Merchandising Officer of A.C. Moore.

"Crafting is an inherently social activity where people are perpetually sharing ideas, new projects and showing off their finished works. Connecting with crafters through the digital channels is a natural for A.C. Moore and we look forward to helping them listen to, inspire and energize their passionate customer-base all meant to build brand equity and drive sales," said Paul Marobella, Managing Director of Wirestone's Chicago office.

About Wirestone, LLC:

Wirestone is a digital marketing solutions agency that specializes in helping world-class brands connect and activate their customers through the creation of insight-driven, targeted customer experiences. Wirestone is headquartered in San Francisco and has offices in 7-U.S. cities with 175-passionate people. Wirestone's client partners include HP, Microsoft, Nike, Oakley, Motorola, SKYY Spirits, A.C. Moore, Pabst Brewing and Simplot. Visit or follow at for more information.

About A.C. Moore:

With 133 stores along the Eastern Seaboard, A.C. Moore Arts & Crafts brings families together for fun through creativity. The company offers a wide range of programs to engage adults and children in crafting, including workshops, Make & Takes and in-store birthday parties. In addition to traditional craft products, A.C. Moore Arts & Crafts is also well-known for its selection of scrap booking, jewelry, floral, yarn, fine art supplies, children's crafts kits and educational toys, along with ready made frames and custom framing. To locate your local A.C. Moore Arts & Crafts, visit

Contact Information

  • Contact:
    Paul Marobella
    Wirestone, LLC.
    225 W. Illinois, Suite 400
    Chicago, IL 60606