Gold Made Simple

Gold Made Simple

October 21, 2009 03:00 ET

As Good as Gold-Price of Gold Continues to Rise to Unprecedented Levels

MANCHESTER, UNITED KINGDOM--(Marketwire - Oct. 21, 2009) - Everywhere you turn, the media is packed with reports on the price of gold and how more investors are choosing to buy gold as a safe haven against current economic uncertainty. The price of gold continues to strengthen and is proving to be a far more stable investment than paper currency. Financial experts are recommending that gold makes up at least part of everyone's investment portfolio.

As Jason Cozens, the Managing Director of Au (, the online gold exchange explained, "that the simile 'as good as gold' is as relevant in today's world as it was in the past".

The saying originates from the time when banknotes were first introduced and, perhaps wisely, people didn't consider them to be real money. They felt that gold and silver were real money and they could grasp its intrinsic value in a way they couldn't with paper money. In today's market this concept is being revisited with investors opting for a tangible asset on which they can rely.

According to economists and financial experts the price of gold is set for another explosive rise having already reached a new record high recently. The price of gold topped $1,048.50 an ounce last week exceeding the previous peek that was reached in March last year.

Jason Cozens went on to agree that, "the predictions for the price of gold reflect what we are seeing online with an increase in enquiries from judicious individuals wanting to invest in gold, in small and large quantities, people are extremely keen at the moment to buy gold. I attribute the recent unprecedented price rises to the increased number of investors turning to gold as a safe haven".

Everyone seems to want a piece of the action! Harrods, the exclusive Knightsbridge store, last week went into the business of selling gold bars. Harrods' customers can now buy gold in the form of gold bars and gold coins from the private bank in the store. The gold, which includes 12.5 kg bars, is on display in a secure cabinet on the lower ground floor.

However, investment in gold is not just accessible to the clientele of exclusive stores and those with professional financial advisors. The introduction of online gold exchanges like Au ( has opened up the market to small investors allowing them to buy gold and store it securely in professionally run vaults or if they prefer to have the gold bars sent out to them. It truly provides an opportunity for everyone to capitalize on the opportunity to invest in gold.

Contact Information