SOURCE: BeautyRiot.com

August 24, 2006 17:58 ET

Ashley Olsen Voted Number One Celebrity Look by Online Women in August

Emerging Style Icon Most Popular in Visitor Survey Conducted by Beauty Web Site BeautyRiot.com

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 24, 2006 -- Ashley Olsen was voted August's number one Celebrity Look in a visitor survey conducted by BeautyRiot.com (www.beautyriot.com). The grown up child star, who is now a fashion mogul along with her sister Mary-Kate, is popular among online women for her individual style and chic hairstyle. Olsen's photo gallery is consistently among the top twenty most-viewed galleries at BeautyRiot.com.

Ashley Olsen placed first in a contest against "Pirates of the Caribbean" co-star Keira Knightley, and "Simple Life" co-star Nicole Richie, both of whom are widely considered trend setters. Ms. Olsen's tousled, blonde, all-American long hairstyle was #14 out of the top 100 most-viewed hairstyles at BeautyRiot.com in August. Her popularity is expected to grow even more as she and sister Mary-Kate are featured in this month's "Vogue" magazine.

"Ashley Olsen represents the growing sense of style and individuality among young women," said BeautyRiot.com's editor in chief, Kirsten Lambertsen. "Her beauty and fashion style are totally unique, and there's something very self-assured and dignified about her persona. BeautyRiot.com is all about personal style, so we love seeing Mary-Kate and Ashley's stars rise."

BeautyRiot.com's August visitors voted Nicole Richie as runner-up and Keira Knightley third place in the site's monthly Celebrity Look survey. Richie was the July Celebrity Look winner, and Knightley just entered the running in August. BeautyRiot.com's visitors can vote each month for their favorite of three celebrities for the number one Celebrity Look. Each month the winner and runner-up stay in the survey, and a new celebrity is introduced.

About BeautyRiot.com

Based in San Francisco, CA, BeautyRiot.com is the leading celebrity hairstyles and beauty site on the Web. Featured stars include Ashlee Simpson, Hilary Duff, Nicole Richie, Eva Longoria, Lindsay Lohan, Jessica Simpson, Jessica Alba, Jennifer Aniston, Britney Spears, the Olsen twins, Jennifer Lopez and many more. The Web site provides advice and instruction on how to apply makeup, style hair, and solve beauty problems. Visitors can submit their own beauty questions for BeautyRiot's beauty expert, Celeste, to answer online. The Web site is consistently in the top ten beauty sites as measured by Alexa.com, a leading Web site rankings provider (an Amazon.com company). BeautyRiot.com served over 15 million pages to over two million unique visitors in May 2006.

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