SOURCE: Ask Your Target Market

Ask Your Target Market

August 24, 2010 11:00 ET

AskYourTargetMarket.com Launches Psychographic Targeting and Video Response Surveys

Self-Service Target Market Research Platform AYTM Brings Highly Targeted U.S. Consumer Opinions and the Robust Engagement of a Real-World Focus Group Online

SAN FRANCISCO, CA--(Marketwire - August 24, 2010) -  Ask Your Target Market, the online, self-service market research platform, today announced the release of the two most requested features: psychographic targeting and video response surveys. Now, do it yourself, affordable online market research with a highly defined target market has never been easier or more powerful.

About psychographic targeting:

  • By using psychographic targeting through an AYTM survey, you can now automatically prescreen for any characteristic you require a survey respondent possess or not possess.
  • In simple terms, if you only want to survey people who love or hate sushi, those who have Facebook accounts, people who wear contact lenses -- or any other trait you can imagine -- Ask Your Target Market now gives you that option.
  • Once you have defined the psychographic trait, plus any other combination of nine demographic characteristics, your survey will only be shown to members of AYTM's proprietary U.S. consumer panel who match your needs.

About video response surveys:

  • Video response surveys feature webcam replies from the AYTM U.S. consumer panel in a focus group style survey. 
  • Respondents can be given a list of up to five points to address in response to your video. 
  • And, as in any AYTM survey, video response surveys allow you to select respondents based on psychographic and demographic characteristics.

About the AYTM research platform:

  • AYTM offers the fastest, easiest and most comprehensive market survey tools to allow anyone to create and launch surveys and get results in a few hours.
  • The platform is self-service and offers around-the-clock, on-demand data from a built-in U.S. consumer panel.
  • This means instant access to insights from many tens of thousands of U.S. consumers with the ability to specifically target for audience psychographics and demographics.
  • Using AYTM, any size business can stay agile and compete against the big players with greater financial resources.

Quotes:

Attributable to Lev Mazin, Cofounder & CEO, Ask Your Target Market
"Companies of all sizes and types, including small businesses and marketing agencies, now have access to actionable and affordable market research data. And, the ability to measure consumer response in under 24-hours works with today's demanding market which requires instant gratification."

Attributable to Mike Courtney, VP of Market Research Science, Ask Your Target Market
"Video replies allow companies to get rapid qualitative feedback and, quite literally, put a face on consumer opinions. With psychographic targeting, AYTM brings a prequalification layer to what is already the industry's most affordable research toolkit."

Attributable to Michael Steiner, Director of Product, Tunewiki
"Ask Your Target Market is terrific -- it let us gather quick, real-time feedback on key product issues we're trying to address. The ability to weed out respondents from the very start and separate data among all the variables was very helpful in understanding how our product can translate to different audiences."

About Ask Your Target Market:
Ask Your Target Market gives you serious market research at silly prices. For those who cannot afford the money and time associated with traditional market research, AYTM is your online, self-service market research platform with a built-in U.S. consumer panel. Founded in 2008, AYTM was created to break down the cost barrier keeping targeted market research inaccessible to the vast majority of small businesses, entrepreneurs and marketers. For more information or to create your own market survey, visit www.askyourtargetmarket.com.

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