SOURCE: Asset Dedication, LLC

Asset Dedication, LLC

November 02, 2009 09:00 ET

Asset Dedication Enters Strategic Relationship With BondDesk Group

MILL VALLEY, CA--(Marketwire - November 2, 2009) - Asset Dedication, LLC, a provider of engineered asset allocation strategies for independent financial advisors, is pleased to announce that it has entered into a strategic relationship with BondDesk Group, LLC, a leading fixed income electronic trading platform, and one of the largest market destinations for trading odd-lot fixed income securities in the U.S.

"Advisors and investors are seeking innovative and practical portfolio strategies that provide dependable income and peace of mind during volatile or uncertain markets," said Stephen J. Huxley, Ph.D., Chief Investment Strategist and Founding Partner of Asset Dedication, LLC. "Our unique Asset Dedication® strategy directly addresses these demands. As we look to expand, we are excited about our association with BondDesk, whose extensive fixed income capabilities are a tremendous complement to our approach."

Asset Dedication goes beyond traditional asset allocation by using proprietary algorithms to engineer highly customized investment portfolios. Based on an individual client's personal time horizon and goals, Asset Dedication builds portfolios that are designed to produce predictable income streams and increase the probability of long-term growth and financial security.

"BondDesk is a leader in delivering innovative fixed income wealth management solutions. We are very pleased to extend our resources and capabilities to support Asset Dedication's distinctive investment strategy," said Peter Crosbie, Chief Executive Officer, BondDesk Group. "BondDesk and Asset Dedication share a common vision of supporting financial advisors and wealth managers to expand the role of fixed income in each investor's portfolio."

Blending postmodern portfolio theory with behavioral finance, Asset Dedication divides a client's assets into three sub-portfolios. Each sub-portfolio capitalizes on the inherent characteristics of each asset class and assigns it a specific purpose:

--  The Reserve Cash Portfolio consists of short-term, liquid, money
    market securities to fund the client's immediate cash flow needs.
--  The Defined Income Portfolio consists of individual bonds designed to
    provide the income needed over a specific time horizon.  Powerful
    proprietary algorithms select the optimal mix of CDs, municipal and
    government fixed income instruments.
--  The Diversified Growth Portfolio consists of equities and other long-
    term capital gain investments. These are managed to provide superior low
    cost and tax-efficient risk-adjusted returns and are the growth engine of
    the client's overall portfolio.

"With the Asset Dedication approach, we believe we've developed a truly unique investment strategy with the potential to provide income predictability and lifetime financial security," said Brent Burns, President and Founding Partner, Asset Dedication. "Our affiliation with BondDesk provides added resources as we scale up the business amid increasing interest from registered investment advisors."

To request more information on Asset Dedication, or to speak with Stephen Huxley and Brent Burns, please contact Carol Graumann at (973) 732-3521 or

About Asset Dedication, LLC

Asset Dedication is a goals and time based wealth management platform that provides independent investment professionals and their retirement oriented clients a critical path to retirement income predictability and lifetime financial security. The firm provides sub-advisory services based on their proprietary investment strategy, creating precision engineered portfolios that are directly linked to an individual's lifetime financial plan. Combining advanced academic insight and practical strategies, Asset Dedication makes predictable outcomes possible.

A registered investment advisor and outsourced investment management provider, Asset Dedication is an affiliated company of BondDesk Group, LLC. For more information, please visit

About BondDesk Group LLC

BondDesk Group LLC is a financial technology firm, providing enterprise-wide fixed income solutions to the top broker-dealers in North America. The BondDesk® Alternative Trading System (ATS), run by BondDesk Trading LLC, connects broker-dealers through a centralized marketplace by offering a diverse pool of liquidity for odd-lot fixed income securities in multiple asset classes. The BondDesk ATS executes over 30,000 transactions per day, by providing 2,000 broker-dealers access to 35,000 live and executable offerings from 175 premier fixed income dealers. In addition, BondDesk Group is a leading provider of innovative fixed income wealth management solutions, advisor workstations and fixed income analytical tools and applications.

BondDesk has over 160 employees, with key offices in California, Michigan, and New York. Advent International, a leading global private equity firm, holds a majority interest in BondDesk Group. For more information, please visit

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