SOURCE: Asurion Mobile Applications
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October 27, 2009 08:15 ET
Asurion Mobile Applications Launches First Infinitely Expandable Socially Connected Address Book for Android-Based Phones
Free Asurion Mobile AddressBook Fuses Social Network Content With Contacts, Utilizes Open Framework for Limitless Feature Advancements
SAN MATEO, CA--(Marketwire - October 27, 2009) - Asurion Mobile Applications, the
leading provider of people-centric mobile applications, today announced the
availability of Asurion Mobile AddressBook, a powerful new application that
marries a user's mobile address book with social content and services. The
technology goes beyond simple social network aggregation by providing easy
customization and added intelligence to cut through the social media
chatter and improve communications. Users can add content from leading
social sites, including Facebook®, Twitter™, YouTube™ and
Flickr™, directly into their address book and tailor the types of
updates they want from the contacts they want.
Asurion Mobile AddressBook is the first socially connected application of
its kind to utilize an open framework, allowing developers to continuously
add new features and functionality to the application. With the open
platform, developers can easily turn their existing applications into
"MixIns" which add valuable content and services right into the address
book, continuously expanding the choice of features users can add. The
application is available as a free download for all Android-based phone
owners and is white-label ready for mobile operators and handset
manufacturers.
"Asurion Mobile AddressBook reinvigorates the social media experience,"
said Steve Pretre, general manager for Asurion Mobile Applications. "People
are becoming bombarded with a never-ending flow of information from social
networks. With AddressBook, users can separate the most meaningful
information from social media 'chatter' to stay more connected with the
people who matter most. Plus, users now have quick and simple access to the
mobile services they desire, all from a central location."
Key features of Asurion Mobile AddressBook include:
-- MixIns -- gives users a choice of the content and services they want
to build to get a complete view of their relationships and drive their
personal communications. Social networking feeds, photos, videos, games and
more can be added directly into the contact views of the address book.
-- Smart Contacts -- allows contacts in the address book to be turned
into mini-applications, giving users quick access to the services and
information they need when on the go, such as directory assistance, local
search, reservations and customer service.
-- Instant Notifications -- enables users to view updates from all of
their social networks even before they open their address book via the
Android notification screen. Users can customize the frequency and content
of alerts to include different types of updates, from new photos on
Facebook to new followers on Twitter.
-- Simple interface -- allows users to communicate with the contacts in
their mobile phone from one place, with one touch, any way they choose.
Users can tap to call, comment, text, tweet, post, email, IM or update
their status, for example.
"Asurion Mobile AddressBook is a huge time saver," said Michelle Johnson,
beta user. "I can get social media updates really quickly from my most
important personal and business contacts without having to launch a dozen
applications and weed through lots of data. It's a one stop shop for all my
interactions. Best of all, with the new and constantly updated MixIn
features, the application will grow with my social media needs."
Availability
Asurion Mobile AddressBook is available now and free of charge for any
Android-powered phone. To download the application, go to:
http://www.getaddressbook.com. AddressBook is also available for download
at the Android Market.
About Asurion Mobile Applications
Asurion Mobile Applications (AMA) is the leading provider of people-centric
mobile applications that connect users with the information they need,
driving deeper relationships. AMA technologies are specifically designed
for consumers that want smart, convenient and user-friendly mobile
communications. Founded in 2006 and headquartered in San Mateo, CA, AMA is
a privately held and wholly owned business unit of Asurion, Inc., the
global leader in technology protection services. Millions of "on the go"
users have experienced AMA's next-generation technologies though
carrier-branded solutions and direct to consumer sales, strengthening their
connections to the people and information that matters most. For additional
information about AMA, visit www.asurionmobile.com.
About Asurion
Asurion is the leading provider of enhanced services to the wireless
industry. Asurion's success is built on a foundation of shared values with
clients -- quality service, relationships, integrity, and financial
strength. Offerings include Roadside Assistance Services, Handset Insurance
Services, Warranty Management and Equipment Maintenance Services, Debt
Protection, and Mobile Applications. Asurion serves millions of customers
through its relationships with leading wireless carriers in North America
and Asia. For additional information about Asurion, visit www.asurion.com.