SOURCE: NexCen Brands, Inc.

November 09, 2007 12:18 ET

The Athlete's Foot Awards Denver High School Student Court Time With Denver Nuggets' Carmelo Anthony

Jasmine Warfield of Aurora, Colorado, Named National Winner of Retailer's 'In My Shoes' Contest

DENVER, CO--(Marketwire - November 9, 2007) - Jasmine Warfield, a 16-year-old junior at Gateway High School in Aurora, CO, knows how it feels to be an underdog. Last year, the small forward led her varsity basketball team to playoffs only to lose in the first round. At the time, Jasmine was working hard to motivate a very young varsity team made up of all sophomores in an extremely competitive 5A league. She hopes to continue encouraging her team this basketball season and has a new tool up her sleeve to help inspire them -- court time with Denver Nuggets' Carmelo Anthony, which she won through The Athlete's Foot (TAF) In My Shoes back-to-school contest. Jasmine has been named the national winner by the footwear retailer and will meet Carmelo Anthony on Sunday, November 18, in her very own high school gymnasium where her family, classmates, friends and team can cheer her on from the sidelines and join in the fun.

"It is truly an honor to culminate the In My Shoes contest by giving a very motivated student athlete like Jasmine the opportunity to learn from a world-class professional athlete who shares her passion for the sport of basketball," commented Robert W. D'Loren, President and CEO of NexCen Brands, Inc. (NASDAQ: NEXC), parent company of TAF. "This campaign has given us the opportunity to meet 11 students nationwide who have exhibited aspiration, achievement and excellence. We are proud to help them reach new levels of performance by introducing them to pro athletes who have provided helpful advice and guidance, as well as to our local franchise owners who strive everyday to empower customers to achieve their performance goals."

The Contest Entry

Jasmine learned of The Athlete's Foot In My Shoes contest from her high school's security guard, Henry Williams, who is also a member of the TAF retail team at the 16th Street Mall in Denver. A fellow student in her Essay Research class, Ta'ran Leopold, was the regional winner of the footwear retailer's contest and experienced a meet-and-greet session with Denver Broncos' Brandon Stokley in October. The two students had a friendly rivalry about which might win the contest. To their surprise, both students earned experiences of a lifetime.

Jasmine's winning contest entry read:

"In my shoes...I will run faster, jump higher, and score more points. I will cross my defender and drive hard to the basket. I will create plays on offense and move the ball to the open man. I will be a team player! In my shoes...I will protect my goal like a lion protects the jungle. I will take a charge, be big in the paint, and I will forever have my hands up on defense! In my shoes...I will practice like a champion, and I will play like a champion. I will leave it all on the court. I will walk in the gym with confidence and walk out with humility. And the next time I step to my opponent, she will not be ready for me...in my shoes!"

Jasmine's entry was selected because it most clearly described her desire to aspire, achieve and excel this school year.

"I am very excited to meet Carmelo Anthony on my home court," commented Jasmine Warfield, when notified of her prize. "I always try to keep a strong head and encourage my basketball team and I really believe Carmelo's visit to our school will help inspire all of us to work hard this upcoming basketball season."

Carmelo Anthony

As a small forward for the Denver Nuggets, Carmelo Anthony has worked very hard in his career to be an outstanding athlete. In 2004, Carmelo was chosen as a member of the USA Olympic basketball team. Among numerous other awards, Carmelo was most recently named to the 2007 NBA All-Star team. Off the court, he is active in the Denver community as a spokesman for Family Resource Centers and opened the Carmelo Anthony Youth Development Center in Baltimore, MD -- the city where he grew up.

The Event

Jasmine Warfield and Carmelo Anthony will meet on Sunday, November 18, at Gateway High School located at 1300 S. Sable Blvd. in Aurora, CO. There, Jasmine will take to the court with Carmelo from 5:30 to 7:30 p.m. She will be joined by some teammates for drills and enjoy shooting tips from Carmelo during a friendly game of "TAF" (inspired by the traditional playground game "horse.") Other event features include a Q&A for Gateway basketball players with Carmelo, food and musical entertainment.

A limited number of tickets will be made available to the public for $15 each. Proceeds from ticket sales, which will earn buyers a complimentary commemorative t-shirt, will benefit two causes -- the Gateway High School Athletic Department and Achilles Kids. Tickets can be purchased at the Gateway High School Book Keepers Office from 10:30 a.m. -- Noon daily, while supplies last.

Throughout the course of the In My Shoes campaign, TAF has been raising funds for the Achilles Kids program, a division of The Achilles Track Club which empowers young people with all types of disabilities to participate in mainstream athletics in order to promote personal achievement, enhanced self esteem and the lowering of barriers between people. Proceeds from memorabilia and autograph sales from In My Shoes athlete appearances around the country will be presented to representatives of Achilles Kids during a courtside ceremony on the 18th.

The TAF In My Shoes campaign, which the retailer launched in late July, invited students ages 13 to 18 nationwide to submit written or video (YouTube) entries stating their performance goals for the new school year. Local winners, selected from participating TAF stores, received a $75 TAF gift card.

The ten regional events connected winners with pro athletes from their communities, including:

-- Lovell Jordan III, running back for his high school's football team, met Atlanta Falcons running back Warrick Dunn

-- Ka'Ron Wilson, a 15-year-old freshman working hard to make his school's basketball team, met Carolina Hurricanes goalie Cam Ward

-- Kimberly Essary, who idolizes Chicago White Sox pitcher Mark Buehrle so much that her email address begins "kimbuehrle," met him face-to-face

-- Ta'ran Leopold, running back for the Gateway High School football team, met Denver Broncos wide receiver Brandon Stokley

-- Hannah Hackbardt, who credits her faith in God as the reason she excels in sport and in life, met Detroit Lions quarterback Jon Kitna

-- Israel Adedipe, a true academic and sports fan, met Houston Texans running back Ahman Green

-- Todd Crawford, a young football player who experienced the impact of Hurricane Katrina, met New Orleans Saints receiver Marques Colston

-- The Grand Street Campus Wolves, a motivated high school football team in Brooklyn, met New York Knicks forward David Lee

-- Brandon Norwood, a high school football player aspiring to play in college, met Philadelphia Eagles wide receiver Reggie Brown

-- Dakota Umbel, an avid runner for her high school's track and cross country teams, met Washington Redskins running back Clinton Portis

About The Athlete's Foot (www.theathletesfoot.com)

The Athlete's Foot® (TAF) is the world's first franchisor of athletic footwear stores and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete's Foot store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, TAF began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of TAF's expansion into over 45 countries. In June, 2007, NexCen Brands launched a global re-branding effort for TAF. Plans for reinvigorating the 36 year-old brand to include an innovative new modular merchandising system, new in-store design, a modernized company logo, and a line of TAF branded apparel.

About NexCen Brands, Inc. (NASDAQ: NEXC) (www.nexcenbrands.com)

NexCen Brands, Inc. is the premier 21st century vertically integrated global brand acquisition and management company focused on assembling a diversified portfolio of intellectual property-centric companies operating in the consumer branded products and franchise industries. The Company owns, licenses, franchises and markets a growing portfolio of consumer and franchise brands including The Athlete's Foot®, Bill Blass®, MaggieMoo's®, Marble Slab Creamery®, Pretzel Time®, and Pretzelmaker® and Waverly®. The Company licenses and franchises its brands to a network of leading retailers, manufacturers and franchisees that includes every major segment of retail distribution from the luxury market to the mass market in the U.S. and in over 50 countries around the world, and consists of more than 1,500 franchised stores. NexCen, through its information technology, franchisee support systems and advertising, marketing and public relations team, markets its brands to continually drive greater consumer awareness and brand equity for each of its brands. NexCen touches nearly every aspect of a consumer's lifestyle from the food they eat to the furnishings in their homes and the clothes and footwear they purchase.