SOURCE: Warner Bros. Records

November 16, 2006 14:30 ET

Atlanta-Based Crime Mob Prepare to Release Sophomore Album, "Hated On Mostly," on Reprise/BME Recordings -- January 9

Video for New Single, "Rock Yo Hips," Filmed at Morris Brown College (Atlanta)

BURBANK, CA -- (MARKET WIRE) -- November 16, 2006 -- The Atlanta-based cult phenomenon, Crime Mob, gear up to release their follow-up to the 2003 self-titled release on January 9th. Teaming up with platinum-selling rapper, Lil Scrappy, Crime Mob returns with a soundtrack to Atlanta's inner-city teen reality.

"If you listen to the album, they are doing what they did on the first album, but upgraded. They're not switching it up -- they could've came with snap music, but they followed their hearts. A group of talented cats that could have successful solo careers, but stick together, on the constant grind. I believe in them and they're coming up in a big way," says Lil Scrappy.

Produced by Lil Jay, Killa C, MIG, Dirty Doc Jam and the Oomp Camp, "Hated On Mostly" represents the inevitable maturity of this sextet (Cyco Black, Diamond, Lil Jay, Princess, MIG and Killa C). The never scared, in-your-face attitude is the driving force behind these gifted emcees, producers and songwriters who are as poetic and prolific as they are rowdy and rambunctious -- this is what makes them so unique to the current landscape of teenage groups. They are not pop, they are not contrived and they don't care what people think. They are their audience -- they are raw and candid, and have instantly struck a chord on the streets of Atlanta with the first single, "Rock Yo Hips."

The video for "Rock Yo Hips" was recently shot by director Dr. Teeth (Mike Jones, T.I., Pitbull, Notorious B.I.G.) at Morris Brown College in Atlanta, GA -- a Historically Black College & University (HBCU). Showcasing the vibrancy and variety of music, dance and fashion of HBCUs, the video is a 3-minute glimpse into the social network and culture of college life. HBCUs know how to celebrate their school with pride -- homecoming, pep rallies, after-parties and step shows.

Hundreds showed up to audition for coveted dancing roles in the video, which also marks the debut of the infectious "Rock Yo Hips" dance developed by Crime Mob's leading ladies, Diamond and Princess. Already becoming a staple in Atlanta clubs, "Rock Yo Hips" is the next in a long line of southern dance crazes that will permeate into mainstream culture.

While Crime Mob's debut album charted #5 on Billboard's R&B/Hip Hop Albums' chart, the single "Knuck If You Buck" produced one of Warner Music Group's (WMG) bestselling ringtones across all music genres and all WMG labels.

www.myspace.com/crimemob

Contact Information

  • For more information, please contact:
    National:
    Penny Palmer
    Warner Bros. Records
    818.953.3408
    penny.palmer@wbr.com

    Street Magazines/Regional:
    Myisha Brooks
    Warner Bros. Records
    818.953.3668
    myisha.brooks@wbr.com