SOURCE: Customer Relationship Management Association

September 25, 2006 08:00 ET

The Atlanta Chapter of the Customer Relationship Management Association Is Proud to Host "Next Generation Customer Service Desktop: The Next Step for Customer Service Excellence"

ATLANTA, GA -- (MARKET WIRE) -- September 25, 2006 -- In celebration of Customer Service Week, The Atlanta Chapter of the CRMA (Customer Relationship Management Association) is proud to host "Next Generation Customer Service Desktop: The Next Step for Customer Service Excellence." The event will be held on Wednesday, October 4th, 7:30am - 9:30am at The Ashford Club. Breakfast will be served. Register Now.

Adit Moskovitch, Global Contact Center Analyst, Jacada, will address the next generation customer service desktop and how you can leverage the technology available for a unified agent console. She will provide insight on how to streamline business processes, eliminate inefficiency and empower customer service representatives. Adit will also share how Cox Communications and Vodafone saved money and improved customer satisfaction with innovative technologies and strategies.

"Companies that are focused on customer satisfaction as a key differentiator are realizing the immense benefits associated with a unified customer service desktop," says Adit Moskovitch, global contact center analyst for Jacada. "These organizations see tremendous value in being able to leverage existing technology investments while empowering agents with an intelligent view of the customer to streamline and perfect the customer experience."

Kelley Hanley, Senior Consultant with IBM Global Business Services, will share insight on the Contact Center of the Future. Kelley will address how, within the next 10 years, we expect to see an advancement of customer contact capabilities and the enablement of new technologies and approaches that will greatly simplify and improve the nature of the customer interaction and customer experience. Kelley shared, "It is imperative that companies utilize emerging technologies to enhance the customer experience thus turning contact centers into profit centers and customers into company advocates."

The event will be co-moderated by Oscar Alban, Global Principal Market Consultant for Witness Systems and Art Hall, President of CRMA Atlanta and VP of Sales & Customer Care for NetBank.

Member Pre-Registration $25
Non-Member Pre-Registration $35
All Door Registration $40

Premiere Sponsor: Jacada
Media Sponsor:    American-Israel Chamber of Commerce, Southeast Region
                  American Teleservices Association
CRMA-Atlanta is the founding chapter of CRMA, a national organization focused on the trends, strategies, and technologies that help companies build and grow successful client relationships. CRMA-Atlanta provides educational meetings and networking events with the goal of improving business practices within the industry. For more information, please visit

Contact Information

  • Contact:

    Art Hall
    (678) 942-7537