SOURCE: Atomic PR

April 07, 2010 19:28 ET

Atomic PR Named 2009 U.S. Tech PR Agency of the Year

Holmes Report Recognizes Atomic PR's Innovative Use of Communications Analytics, Mix of Traditional and Social Media, Video and Search, and High Profile Breakthrough Campaigns

SAN FRANCISCO, CA--(Marketwire - April 7, 2010) -  Atomic PR, a leading independent international public relations and social media agency, has been named U.S. Tech PR Agency of the Year 2009 by The Holmes Report, an influential independent publication covering the international public relations industry.

"Atomic is grateful to the Holmes report for the U.S. Tech Agency of the Year 2009 honor, especially considering the high caliber of the other public relations and social media agencies in the technology community," said Atomic co-founder and CEO Andy Getsey. "As Atomic enters its tenth year, we're fortunate that a growing number of tech brands are coming to understand and value the differences in our technology and methods vs. the more prevalent opinion-based agency approach -- the application of analytics enhanced strategies and creative thinking, full spectrum communications across mass print and broadcast, digital and social media, video and search, followed by detailed results measurement."

Each year, The Holmes Report evaluates the performance of public relations agencies based on specific criteria and a survey of leading corporations and clients to select the top agencies.

The Holmes Report states, "During a year in which clients were monitoring return-on-investment even more closely than usual, it should come as no surprise that Atomic's distinctive analytical approach to communications -- its ComContext™ process, developed before the firm took on any clients, is designed to provide agency teams with critical insights that fuel strategy, elevate creative thinking, and provide granular metrics on program performance -- helped Atomic hold its own during a turbulent time in the tech sector. Founder Andy Getsey believes the firm's analytics-enhanced strategy and creative thinking, its ability to mix traditional and digital and social media, video and search engine optimization, deliver superior results; he says clients often see a 100 percent increase on many measurement metrics after switching to Atomic. And clients from deep tech to consumer tech, from Internet commerce to digital entertainment -- Verizon and Smule in mobile consumer technology, Bebo and LinkedIn in social networking, Hotwire and RealtyTrac in web commerce -- back that up."

Atomic's approach mixes classical PR and media relations with social media, video and search engine optimization, enhanced with the sophisticated use of ComContext communications analytics for strategy building, creative planning and detailed program measurement. Atomic has powered numerous breakthrough campaigns for progressive technology, Web 2.0, consumer and entertainment brands from high profile startups like Mint.com, Bebo, and Smule, to growing mid-stage companies such as Ingres, LinkedIn and RealtyTrac, as well as publicly traded companies including IMAX, Polaroid, and Verizon. Many Atomic clients achieve 100% or greater improvements across numerous measures of PR program performance compared to pre-Atomic baselines (www.atomicpr.com/results). 

Atomic has offices in London, Munich, New York, San Francisco, and Los Angeles.

About Atomic Public Relations
Atomic Public Relations mixes classical PR with social media, video and search engine optimization, enhanced with the sophisticated use of communications analytics for strategy building, creative planning and detailed program measurement to achieve significant improvements in PR program effectiveness. Many Atomic clients achieve increases of 100% or more across numerous measures of PR program yield compared to pre-Atomic baselines, often on lower budgets than before (www.atomicpr.com/results.) Atomic PR has powered numerous breakthrough campaigns for progressive technology, consumer and entertainment brands from start ups like Bebo, Mint.com and Smule, to growing mid-stage private companies such as Ingres, LinkedIn and Polaroid, as well as leading publicly traded companies and global brands including Verizon, Intuit, ArcSight, Citrix Online and others. Atomic has offices in San Francisco, New York, Los Angeles, London and Munich and is a member of the Huntsworth network of offices across the world. More information: www.atomicpr.com.