SOURCE: Atria Books/Beyond Words Publishing

Atria Books/Beyond Words Publishing

April 13, 2010 13:41 ET

Atria Books/Beyond Words to Publish Spiritual Teachings of the Avatar -- Available June 29, 2010

NEW YORK, NY--(Marketwire - April 13, 2010) -  Atria Books/Beyond Words Publishing, an imprint of Simon & Schuster, is pleased to announce that it will publish Spiritual Teachings of the Avatar: Ancient Wisdom for a New World (978-1-58270-281-0; $22.00 US, $24.99 Canadian) by Vedic expert and teacher Jeffrey Armstrong, on June 29, 2010.

The word Avatar has been thrust into the global consciousness, raising the question what exactly does Avatar mean? To many, an avatar is what you call the digital representation of your physical self for video or computer games, but that meaning has only existed for the last two decades. Avatar, as Armstrong describes it, has been in use for over 5,000 years by one of the most ancient cultures -- India.

In Spiritual Teachings of the Avatar Armstrong shares the hidden messages of the historical Avatars, which offer insights we can use today to sustain our planet and elevate our spiritual growth. Armstrong explains the ancient Indian wisdoms embodied in the word Avatar. These divine beings view the sacredness of all life and the soul of all beings as eternal -- meant for freedom and made of divine essence.

Armstrong has studied Vedic knowledge for over 40 years and has explored the depths of many of the greatest teachings of India. He is a westerner who has been selected by Hindu leaders throughout the world to act as a spokesperson for Hindu Dharma and culture.

Avatar is another piece of ancient Indian wisdom adopted by popular culture. Yoga, natural childbirth, vegetarianism, and organic gardening all have ancient Indian roots and are well established in the mainstream.

The book will include four-color illustrations of the ancient Hindu myths Armstrong uses to illuminate the teachings of the Avatar, giving readers a more complete experience and understanding of this complex wisdom.

Foreign rights contact: Lisa Keim, Simon and Schuster, 212-698-7397,

Media contact: Whitney Quon, Beyond Words Publishing, 503-597-3674,

Atria Books is an imprint of Simon & Schuster, a part of CBS Corporation. Simon & Schuster is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. For more information, visit our website at

Contact Information

  • Media contact:
    Whitney Quon
    Beyond Words Publishing
    Email Contact