SOURCE: Auction Floor, Inc.

December 04, 2007 08:00 ET

Auction Floor Enters High Profile Charity Auction Market

SCOTTSDALE, AZ--(Marketwire - December 4, 2007) - Auction Floor, Inc. (PINKSHEETS: AFLR) (FRANKFURT: ZUI) a leading web-based technology provider to the auction industry, announced the initiation of a partnership with AuctionWire, a leading producer of celebrity and charity events throughout North America.

The first event of a prospective 75 charity auctions will take place on Wednesday, December 5th for the Special Olympics, utilizing AuctionManager, the Company's state of the art auction management system.

The Company successfully launched the marketing and sale of its AuctionManager platform in October, and is currently conducting web-based demonstrations with Auction Houses throughout the country. The Company's AuctionManager, a proprietary auction management software solution, enables the auctioneer to centralize their management for auction events from a single platform. The Company is marketing the new product through multi-channel promotions, including print and web-based advertising.

"Our AuctionManager is like QuickBooks(1) for the Auction Industry and with over 10,000 Auction Houses doing $200 billion in commerce each year, the demand for easy-to-use auction management software solutions that improve productivity, and help traditional auction houses access new customers via the Internet is an enormous market opportunity to guide our growth," said Lou Sagar, CEO of the Company.

AuctionWire, (, provides Non-Profit and Fortune 500 Companies comprehensive planning and production of silent and live charity auction events.

Through its web site,, the Company attracts and aggregates bidders segmented by preferences, using a suite of bidding tools and services with a platform fully integrated into the eBay server system, complimented with its Auction Manager tools that enable fast and reliable uploading of text, and images.

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This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing.

Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

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