SOURCE: Auction Floor, Inc.

January 08, 2008 08:30 ET

Auction Floor Launches Updated Corporate Website and Online Global Sales Hub

SCOTTSDALE, AZ--(Marketwire - January 8, 2008) - Auction Floor, Inc. (PINKSHEETS: AFLR) (FRANKFURT: ZUI), a leading web-based technology provider to the auction industry, today announced the launch of www.auctionfloor.com, the Company's newly designed website and upgraded online presence. The new website will serve as the Company's global anchor for sales development and customer support.

"This release marks the completion of the first stage of a dynamic web-based hub, which will serve the Company, much like a corporate headquarters on the Internet. Our simple modular site design will have connectivity to a series of satellite, or what we like to call micro-sites that will attract targeted bidders to specific auction categories, such as real estate, industrial equipment and charity events," noted Lou Sagar, CEO of the Company.

In addition to aggregating bidders, the Company intends to promote the site extensively for automated sales support, along with a staff-assisted training base to market and sell a projected 2,500 Auction Houses and direct consignors around the country to host their annual calendar of auction events on our technical platform.

The Company successfully launched the marketing and sale of its AuctionManager platform in October, and is currently conducting web-based demonstrations with Auction Houses throughout the country. The Company's AuctionManager, a proprietary auction management software solution, enables auctioneers to centralize their management for auction events from a single platform. The Company is marketing the new product through multi-channel promotions, including print and web-based advertising.

Through its web site, www.auctionfloor.com, the Company attracts and aggregates bidders segmented by preferences, using a suite of bidding tools and services with a platform fully integrated into the eBay server system, complimented with its Auction Manager tools that enable fast and reliable uploading of text, and images.

If you would like to receive Auction Floor news via email please notify us at info@auctionfloor.com

CAUTIONARY STATEMENTS

This document does not constitute an offer to sell or a solicitation of an offer to buy any of our securities. This document contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include projections of matters that affect revenue, the ability to develop or license certain technologies; operating expenses or net earnings; projections of capital expenditures; projections of growth; hiring plans; plans for future operations; financing needs or plans; plans relating to the company's products and services; and assumptions relating to the foregoing. Forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified. Future events and actual results could differ materially from those set forth in, contemplated by, or underlying the forward-looking information.

Contact Information

  • Contact:

    Jeff Forster

    Auction Floor, Inc.
    877-282-3567