SOURCE: AudienceScience

AudienceScience

April 20, 2010 09:00 ET

AudienceScience 2010 Audience Targeting Summit in Las Vegas Draws High Profile Speaker Roster

NEW YORK, NY--(Marketwire - April 20, 2010) -  AudienceScience, a targeting technology company driving digital marketing success, has added additional industry experts to its roster of speakers for the 2010 Audience Targeting Summit, to be held at the new Encore Hotel at Wynn Las Vegas from April 27-29. 

Newly added keynote speakers include Janet Balis, executive vice president, media sales and marketing, Martha Stewart Living Omnimedia, who will address audience-based strategies; Shar VanBoskirk, vice president/principal analyst, Forrester Research, Inc., who will present a keynote titled "The Current State of Audience Targeting: What Advances In Audience Targeting And Media Buying Mean For Publishers"; and Brad Berens, dmg world media's chief content officer and senior research fellow at the Center for the Digital Future, who will present a keynote titled "Friction and Fragmentation in Digital Media."

These three join an already impressive roster of top digital media experts including:

  • Quentin George, Chief Digital Officer, Mediabrands
  • Jeff Hirsch, CEO, AudienceScience
  • Brian McAndrews, Managing Director, Madrona Venture Group, former CEO of aQuantive
  • Kirk McDonald, President, Digital, Time Inc.
  • Jack Myers, Media Economist/Investment Advisor, M.E.D.I. Advisory Group
  • Randall Rothenberg, President and CEO, Interactive Advertising Bureau
  • Rishad Tobaccowala, Management Board Member, VivaKi

The three-day conference agenda covers a wide range of topics including targeting technology innovation, data ownership, and privacy. Attendees to the invitation-only summit will advance their understanding and obtain valuable insights into new ways to grow revenue and increase campaign performance with the latest breakthroughs in audience targeting and will participate in discussions on the future of digital media, practical applications and advantages of real-time audience targeting and the change it is driving in the digital world.

For a detailed view of the agenda, or to request an invitation (space is limited), visit: http://www.audiencescience.com/Summit2010/.

About AudienceScience:
AudienceScience technology provides a gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital marketing success. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, Nikkei.com, SKECHERS, and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com/.