SOURCE: AudienceScience


April 08, 2010 05:00 ET

AudienceScience Expands Asia Business With the Appointment of a Managing Director for Asia Pacific

NEW YORK, NY--(Marketwire - April 8, 2010) - AudienceScience, a targeting technology company driving digital media success, announces its plans to strategically expand its Asia business with the appointment of Xiaoming Shao to the newly created position of Managing Director, Asia Pacific.

Shao will be reporting in to the recently recruited Denise Colella who has become the company's new Chief Revenue Officer and is responsible for all of AudienceScience's revenue producing external facing groups, both in the US and globally.

AudienceScience is already working with a number of clients in Japan and Australia and is in the process of establishing a subsidiary in Japan. With online advertising revenues anticipated to grow by 20.1% across Asia Pacific in 2010*, Shao is tasked with driving the adoption and growth of audience-based targeting across the region. 

Shao joins from Yahoo! Inc. owned Right Media where, as Director, Strategic Account Management, he was responsible for establishing and managing teams in Hong Kong, London, Singapore and Tokyo to support Yahoo!'s global adoption of the advertising exchange platform technology and help drive its exchange strategy. Prior to Right Media, Shao was Manager of Partner Professional Services at Overture Japan (Yahoo! Search Marketing), helping both Yahoo! and its publisher clients monetize their inventory via paid search strategies. Shao has also worked at DoubleClick Japan as Manager of Sales Engineering.

Denise Colella comments, "For the past few years AudienceScience has had a presence in Asia, with a limited number of companies in the region, including, using our audience targeting technology. The growing importance of audience targeting in the market and the increased demand for these services means the time is right to develop our business and offering there with publishers, agencies and advertisers. Shao brings a wealth of online experience covering search, ad serving, technology, and trading platforms and his 10 years' experience in the Asian online industry means he is ideally suited to drive growth in this key market for us." 

  • MAGNA "2010 Advertising Forecast," December 8th, 2009

About AudienceScience:
AudienceScience technology provides a unique gateway enabling universal access to audiences. This integrated audience platform, The Audience Gateway, drives digital marketing success for quality brand advertisers and premier publishers. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital,, SKECHERS, and Wall Street Journal Digital. For more information, please visit