SOURCE: AudienceScience


January 20, 2010 19:00 ET

AudienceScience Sees Exceptional Year With 69 Percent Year-Over-Year Growth

CEO Says Growth Driver Includes Strong Demand for Efficient and Effective Targeted Advertising

NEW YORK, NY--(Marketwire - January 20, 2010) - AudienceScience, a targeting technology company driving digital media efficiency, today announced record revenue in 2009, strong year-over-year revenue growth and solid full year profitability. An online marketing institution with a decade of experience and innovation, AudienceScience has leveraged its technology and audience reach to power more audience targeted campaigns than ever in its history, according to President and CEO Jeff Hirsch.

Currently operating in 16 countries with 130 employees, AudienceScience experienced 69 percent continuing operations revenue growth in 2009, with technology services revenue growth of over 48 percent and media revenue growth of over 76 percent. This performance reflects the company's ability to meet advertiser demands for quality, actionable data and the infrastructure to reach consumers with relevant messaging wherever they are online. AudienceScience plans further international expansion in 2010, and anticipates continued top line momentum and strong profitability again this year.

The Audience Gateway -- An Audience Targeting Operating System

The company has spent the last several years focusing on the evolution of its targeting technology, culminating in the Audience Gateway, an audience targeting operating system that enables marketers to:

--  Collect and aggregate billions of online and offline data points,
    including leveraging their own valuable data assets.
--  Search across thousands of data sources, accessing over 200 billion
    audience data points daily.
--  Organize data to create meaningful audience segments.
--  Connect with 386 million people worldwide.

"AudienceScience is truly innovating in the online advertising space. Our success over the last year speaks to our ability to provide more of the best data to advertisers, making it actionable in a meaningful way," said Jeff Hirsch, president and CEO of AudienceScience. "As we enter 2010, we are dedicated to supplying a comprehensive and intuitive operating system for audience targeting worldwide, and we're confident that we will see even more exciting growth in the future."

About AudienceScience:

AudienceScience technology provides a gateway enabling universal access to audiences. This audience targeting operating system, the Audience Gateway, drives digital media efficiency. Accessing 200 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence to execute effective global campaigns. Since 2003, AudienceScience has delivered over 50,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, NikkeiNet, SKECHERS, and Wall Street Journal Digital. For more information, please visit