SOURCE: Auntie Anne's
March 25, 2009 08:00 ET
Auntie Anne's Pretzel Franchise Introduces Pepperoni Pretzel
LANCASTER, PA--(Marketwire - March 25, 2009) - According to Pizza.net, pepperoni is
America's favorite pizza topping, accounting for 36 percent of all pizza
orders. Soon, pepperoni will be America's favorite pretzel topping as
well, adding to the 251,770,000 pounds of pepperoni already consumed in the
United States each year. Auntie
Anne's locations across the country will be adding the Pepperoni
Pretzel to their menu on April 6. This
limited-time offering features an Auntie Anne's hand-rolled, freshly-baked
soft pretzel topped with pepperoni slices, covered in a savory three cheese
blend, and then baked to golden brown perfection.
In response to overwhelming consumer demand, Auntie Anne's began testing
the Pepperoni Pretzel in 20 franchised stores in November 2008. The
Pepperoni Pretzel will be available nationwide through the end of 2009. As
with other Auntie Anne's pretzel flavors, the Pepperoni Pretzel carries a
Perfect Guarantee; if a customer does not love his or her pretzel, Auntie
Anne's will replace it with one he or she does love.
"The combination of our signature soft pretzel taste paired with the
popular pepperoni and cheese blend combination gives consumers another
reason to visit Auntie Anne's while shopping or traveling," says Carl
Hornberger, Director of Menu Management for Auntie Anne's, Inc.
The average retail price for the Pepperoni Pretzel is $3.13 and varies at
each location. Store locations will invite customers to
purchase a marinara dip to complement the new Pepperoni Pretzel flavor.
Customers that sign-up for Auntie Anne's Twisted
News monthly e-mail program will receive a coupon for the Pepperoni
Pretzel in both April and May.
About Auntie Anne's
An award winning franchise system, Auntie Anne's is consistently ranked
number one in the category of hand-rolled soft pretzels by Entrepreneur's Franchise 500, has received the World-Class
Franchise® honor -- the most prestigious award in franchising -- for
the past three years, and "Best in Food Category" for Franchise Business Review's 2009
Franchisee Satisfaction Awards. The foundations of Auntie Anne's
success lie in the collaborative partnership between the franchisor and
franchisees and a targeted growth strategy focused on the best locations
and partners. Auntie Anne's, the world's largest hand-rolled soft pretzel
chain with over 980 locations, continues to look for qualified partners
from around the world to grow with the company. For more information, visit