SOURCE: Aussie Soles Group Inc.

April 25, 2008 13:58 ET

Aussie Soles™ Making a Roar With the #1 Retailer of BC Lions Apparel

Visit "Sports & Stuff" May 10th to see what Professional Athletes wear

NEW YORK, NY--(Marketwire - April 25, 2008) - Aussie Soles Group Inc (OTCBB: AUSE) announced today that it has signed an agreement with "Sports & Stuff," a leading distributor of high-end sports apparel, to sell Aussie Soles™ branded and licensed footwear. Professional Football players and Aussie Soles™ Sponsored athletes, Paris Jackson & Angus Reid of the BC Lions™, will be appearing at "Sports & Stuff" for an autograph session on May 10th to launch Aussie Soles™ new BC Lions™ licensed footwear. Come visit British Columbia's number one retailer of BC Lions™ apparel and see what Professional athletes put on their feet: AUSSIE SOLES™!

"This agreement with Sports & Stuff is another positive step forward in the evolution of our branding strategy," commented Craig Taplin, CEO of Aussie Soles™. "Partnering with a leading retailer like Sports & Stuff will allow us to bring Aussie Soles products directly to the consumers. Just look at the opportunity on May 10th where professional Athletes and Aussie Soles Spokesmen, Paris Jackson and Angus Reid will be able to shake hands, sign autographs and talk about Aussie Soles with people from all walks of life. It's going to be a great event! Come and see our new BC Lions™ licensed footwear. We also look forward to capitalizing on the many opportunities that working with all our retailers as we move forward."

"Football takes a pounding on the body, and when you're 300lbs it also takes a pounding on the feet. Never before have my feet felt better after a long day on the field than since I've started slipping them in my Aussie Soles. By far the most comfortable shoes on the planet! They really do 'relax ya feet.' If you don't believe me come ask me in person on May 10th at Sports & Stuff!" stated Angus Reid of the BC Lions™.

About Aussie Soles™:

Aussie Soles™ develops and retails innovative hard sole casual footwear that utilizes technically advanced closed cell polymer foam, "AUSLITE™" which is soft, supportive, slip resistant and anti-bacterial! The "closed cell polymer" footwear phenomenon has exploded onto the sporting apparel markets. Aussie Soles™ has improved on this product by introducing its own hard sole (AUSLITE™) footwear, which sets itself above industry leaders, in the "closed cell Polymer" footwear market. Aussie Soles™ hard sole concept is available in a variety of colors and styles to ensure that every person will find a pair that is perfectly suited for them. Constructed from closed cell foam, AUSLITE™, molds to the foot allowing for the ultimate in comfort that is also chemical and odor resistant.

The Primary footwear lines consists of, snUggs™, STARFISH™ and MARINE™. The versatility, comfort and unique qualities of Aussie Soles™ is popular in a wide range of consumer choices, appealing to boaters, hikers, campers, gardeners beach walkers, doctors, nurses and other health care workers.

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Relax Ya FEET ™

Forward-Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including, but not limited to, the Company's belief that Aussie Soles Group Inc. Actual results may differ materially from those currently anticipated due to a number of factors beyond the reasonable control of the Company. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission

Aussie Soles Group Inc.
Craig Taplin, President, CEO, Aussie Soles Group Inc.

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