SOURCE: StrongMail Systems

August 04, 2008 19:00 ET

Australia's Leading Online Travel Agency to Standardize Customer Email on StrongMail

Webjet Ltd. to Bring Email Marketing In-House on StrongMail's Comprehensive Platform to Improve Data Security, Control and Deliverability

REDWOOD CITY, CA--(Marketwire - August 4, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that Webjet Ltd., one of Australia's fastest growing companies and leading online travel agency, is replacing its outsourced solution with StrongMail to maximize data security and improve the scalability and email deliverability of its marketing and transactional email.

Webjet is Australia's leading online travel agency, offering access to all major airlines, car rental companies and over 50,000 hotels worldwide. In addition to event-triggered transactional emails confirming travel purchases and information requests, Webjet also relies on email to communicate new promotions and services. The company's customer base continues to expand at a rapid rate.

Given the importance of email to its business, Webjet began looking to replace its outsourced email service provider with an in-house solution that could scale with its business and improve deliverability while also enabling superior data security by eliminating the need to have customer data reside outside its network. After evaluating several providers, Webjet quickly determined that StrongMail offered the capabilities and services that would meet their current and future requirements.

"In order to keep our customer data as secure as possible, we knew we needed an in-house solution, and StrongMail fulfilled that requirement with a solid internal platform," said Richard Noon, CEO of Webjet. "Webjet continues to attract new customers, and StrongMail gives us the scalability to accommodate that growth and the advanced features required to take control of our email deliverability and send more targeted messages based on customer preferences and past purchases."

"In the travel business, customer service is paramount, and StrongMail's in-house approach reduces risks to customer data while providing the real-time integration required to deliver relevant messages that are expected and valued," said Bill Wagner, executive vice president of business operations at StrongMail Systems. "Like many medium and large enterprises that rely on email for critical business communications, Webjet understands the benefits that an on-premise solution like StrongMail provides -- namely greater control, relevancy, security and costs savings."

About Webjet Ltd.

Webjet was recently ranked Australia's 16th fastest growing company by BRW (2007) with annual turnover in excess of AUD$330 million. Webjet is a leading online travel agency, ranked #1 by Hitwise in Australia -- Q2 2008, selling flights, cars and hotels with websites in Australia, New Zealand and the United Kingdom. ASX listed (code WEB). Webjet has a market capitalization of approx $120 million and 50 employees.

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.