SOURCE: Authentication and Online Trust Alliance

May 01, 2008 13:54 ET

Authentication and Online Trust Alliance Announces Inaugural Email Deliverability & Trust Academy

Educational Program to Educate Marketing Professionals Charged With Enhancing Online Trust & Vitality of Email Marketing

SEATTLE, WA--(Marketwire - May 1, 2008) - The Authentication and Online Trust Alliance (AOTA) announced that it will hold the inaugural AOTA Email Deliverability and Online Trust Academy on June 6 in Seattle, WA, in conjunction with the annual AOTA Summit. The Academy, developed in collaboration with the Direct Marketing Association (DMA), Email Experience Council (eec) and AOTA members, is the first program of its kind to promote best practices and standards for the email marketing profession and its impact on consumer trust and brand enhancement.

With support and sponsorship from the DMA, Habeas, Microsoft, Return Path and others, this program will enable participants to develop core competencies in critical areas of online trust including email marketing, privacy, authentication and user consent. Academy participants will have the option to take part in a pilot test to precede a formal AOTA certification program, which is planned to launch within the next year. Participants and their respective companies who complete this program with a passing test score will be recognized on the AOTA Web site.

As the Academy evolves, AOTA anticipates having other organizations contribute content and expertise to provide comprehensives curriculum and certification, and welcomes their participation. This program is open to AOTA members and non-members. For more information visit

Industry Support and Collaboration

"Email and online marketing professionals who abide by best practices and respect users' intent on privacy, frequency and relevance are key to the long term vitality of email marketing. This program represents significant collaboration with the leading organizations committed to email and user consent and control. Individuals and companies who participate will realize a competitive advantage, while reinforcing the value of their brand." -- Craig Spiezle, chairman of AOTA

"Microsoft applauds AOTA for its collaboration and support of best practices to improve deliverability of legitimate email, while keeping deceptive and malicious email from the inbox. With more than 350 million Windows Live Hotmail customers, Microsoft is committed to working with our partners to help protect customers worldwide and deliver them email they want." -- John Scarrow, general manager Windows Live safety services, Microsoft

"Email best practices are no longer a 'vitamin,' or a nice-to-have for high volume senders. They have a direct correlation to response rates, deliverability and ROI from the email channel. This program will give participants actionable advice that will move the needle on their businesses." -- Matt Blumberg, CEO and chairman of Return Path, Inc.

"Email and online marketing have undergone fundamental changes in an era of increased online threats and increased consumer empowerment. Online brands need to change their interactive programs to acknowledge these changes. AOTA's Email and Online Trust Academy fills an important industry gap by educating online marketers in how to build a successful, trusted dialog with their customers in today's complex online world." -- Des Cahill, CEO of Habeas

"DMA's mission is to keep open and economically viable all channels of communication for marketers and their customers, donors and prospects to use as they both choose with relevance and responsibility to produce results for both. Email is one of the most effective, efficient and fastest growing of these channels. If email is to remain the powerhouse it is today, we must all work cooperatively to bolster consumer trust, which is why DMA is so pleased to enhance our collaboration with this program." -- Ramesh Lakshmi-Ratan, Ph.D., EVP / COO of the DMA

About The Authentication and Online Trust Alliance (AOTA):

Founded in October 2004, the mission of AOTA is to foster the elimination of email and Internet fraud, abuse and data intrusions, thereby enhancing online trust, confidence and online protection of businesses and consumers. AOTA represents over one million businesses and 500 million users worldwide, with members in Brazil, Canada, United Kingdom, Denmark, Germany, Romania, Singapore and the United States. AOTA is a 501c6 IRS-approved non-profit, governed by a Board and Steering Committee including the Bank of America, BoxSentry, Datran Media, Epsilon, Goodmail Systems, Habeas, Iconix, Internet Identity, IronPort (a division of Cisco Systems), MarkMonitor, Message Systems, Microsoft Corporation, MX Logic, Return Path, Symantec Corporation and VeriSign.

For the full agenda and to register for the Authentication and Online Trust Summit, visit

Contact Information

  • Media Contact:
    Carla Vicens
    blast! PR for the AOTA
    (919) 833-9975 x10
    Email Contact