SOURCE: Avanquest Software

Avanquest Software

August 24, 2010 12:01 ET

Avanquest Software's Nova Development Unit and Nickelodeon Celebrate Dora's 10th Anniversary With Launch of Dora's Big Birthday Adventure™

Preschoolers Celebrate With Dora While Learning About Friendship, Exploring Music and Movement, and Developing Other Fundamental Skills in a Fun and Interactive Way

CALABASAS, CA--(Marketwire - August 24, 2010) -  Nova Development, a consumer unit of leading global software developer and publisher Avanquest Software (PARIS: AVQ), and Nickelodeon, the number-one entertainment brand for kids, today announced the release of Dora's Big Birthday Adventure™. To celebrate the landmark 10th anniversary of the world's most beloved Latina heroine, Dora the Explorer, Nova Development and Nickelodeon have created this new and interactive program that engages children ages 2-5 by celebrating friendship, exploring music and movement, and learning fundamental math, reading and language skills in a fun and engaging way.

"Our new software title will help parents provide their children with the tools to develop essential early childhood skills," said Shaan Kandawalla, vice president of digital retail games for Nickelodeon/MTVN Kids and Family Group. "Teaching colors, shapes, numbers, creativity, problem-solving and more, Dora's Big Birthday Adventure's exciting and educational games truly take children into a wonderful world of celebration," added Todd Helfstein, president of Nova Development.

In Dora's Big Birthday Adventure, children help Dora and her friends escape from Wizzle World in time to get to her birthday party. Plus, children earn rewards, including special activities and virtual prizes, by helping Dora return crystals to the Wizzles. With eight interactive games including three different levels in each, children can learn more and win big every day.

  • Play to Learn: Children learn and master fundamental skills in an exciting and engaging environment through interactive games that help Dora and her friends to reach the birthday party celebration in time.

  • Explore and Learn: Children practice teamwork, learn about friendship, and explore great Wizzle World rewards such as special activities and virtual prizes. The higher the final score, the more birthday presents Dora receives.

  • Developmental Approach: Children develop essential preschool skills in the areas of language, early reading, math, counting, matching, reasoning, music, basic Spanish, self-esteem and more.

Dora's Big Birthday Adventure is now available for $19.99 at major retailers and online at www.novadevelopment.com. The Nickelodeon software is compatible with Microsoft Windows® XP, Vista® and 7 and requires 512 MB of RAM and a CD-ROM drive.

Since launching on Nickelodeon Aug. 14, 2000, Dora the Explorer has emerged as a pop culture phenomenon and is currently the number-one rated preschool show on commercial television year-to-date. (Source: NMR, Live+7 Blended with Live+SD from 12/28/09-7/20/10). Dora the Explorer, which can be seen in 151 markets and is translated into 30 languages, has been honored with awards including the Peabody, NAACP, Alma, Imagen, Latino Spirit, Gracie Allen, Parents' Choice Award, the Television Critics Association Award and has received 16 Daytime Emmy nominations.

About Nickelodeon
Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

About Nova Development
Based in Southern California and founded in 1984, Nova Development is a market leader in consumer software for both Windows and Macintosh platforms. Nova Development is the retail publisher of best-selling software for desktop publishing, print creativity, and many other purposes as well as educational titles for both children and adults. Nova Development was acquired by Avanquest Software in 2007. For more information, please visit http://www.novadevelopment.com and http://www.avanquest.com.

About Avanquest Software
Avanquest Software (PARIS: AVQ), is a world leader in developing and publishing software for businesses and consumers in categories ranging from mobility to utilities by way of multimedia. Avanquest Software strives to ensure that all its software can interact, so that the convergence between the PC, Internet services and the intelligent telephone is as complete and secure as possible. The passion that drives our teams, the high technological added value of the software and the solid presence of the Group in North America, Europe, and Asia make Avanquest Software one of the top 10 consumer software publishers in the world. Since it was established in 1984, the company has put innovation at the core of its business and invested heavily every year in research and development, supporting its teams of engineers scattered throughout France, the United States, Canada and China, working every day to create the best software today and tomorrow. Avanquest Software has been listed on Euronext since 1996. For any additional information, please visit http://about.avanquest.com or http://group.avanquest.com.

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Ticker: AVQ
ISIN: FR0004026714
Reuters: AVQ.PA
Bloomberg: AVQ:FP

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