AVID TECHNOLOGY, INC.

AVID TECHNOLOGY, INC.

July 31, 2006 17:25 ET

Avid Shares Latest Workflows and Post Production Techniques at UFVA

ORANGE, CA--(Collegiate Presswire - July 31, 2006) - Avid Technology, Inc. today announced that it will participate in the 60th annual University Film and Video Association (UFVA) Conference at Chapman University in Orange, California from August 1-5, 2006. At this year's conference, Avid -- which has worked with UFVA for the past seven years -- will host a welcome reception, three panel sessions, and a conversation with Academy Award® winning editor Hughes Winborne. The company will also showcase its Media Composer® Academic software. In addition, all UFVA attendees will get a first look at Chapman University's new $41 million, 76,000 square-foot Film School Studio, which will house $1.6 million in new Avid® solutions.

UFVA is one of the nation's most influential education organizations dedicated to advancing creativity and education in film and broadcast editing. Today, UFVA comprises more than 100 member colleges and universities that work to identify and teach the latest techniques and trends in digital media production.

Avid will host the opening night reception on August 1 from 6:00 - 8:00 p.m., which will be immediately followed by "A Conversation with an ACE Editor - Hughes Winborne." A recipient of the "Best Achievement in Editing" Oscar® in 2006 for his work on "Crash," and editor of the upcoming film "Pursuit of Happiness," Winborne will share experiences from his 15-year career and answer questions about the art and craft of editing.

Avid Hosted Panel Sessions

During the conference, Avid will host three panel sessions that explore a variety of topics spanning HD, digital editing, and preparing students for the professional world of post production. These sessions include:

* The Impact of HD on the Film and Television Industries -- Wednesday, August 2, from 10:30 a.m. - 12:15 p.m. in room #111. This session will connect a diverse group of industry professionals -- ranging from feature film editors to owners of post production facilities -- for a practical discussion of real-world HD workflows. Each professional will demonstrate clips of their work and explore the "do's and don'ts" of affordable HD acquisition, production, and delivery.

* Teaching the Art of Editing -- Thursday, August 3, from 8:30 - 10:15 a.m. in room #117. In this session, three editing instructors will present cuts of the same scene from the TV drama "24" and discuss their approaches, workflows, and nonlinear editing tools. The scene, taken from season four, hour five, was shot in HD.

* Investing to Increase Student Preparedness -- Thursday, August 3, from 8:30 - 10:15 a.m. in room #111. This session will discuss how educators can make sound investment decisions in new technology. Panelists will discuss a variety of new formats, platforms, and production models, how they approached the technology evaluation process and ultimately made purchasing decisions ranging from minor upgrades to complete facility overhauls.

Throughout the conference, Avid will also demonstrate its Media Composer Academic software, priced at $295 USMSRP exclusively for schools. For more information about Avid and its education offerings, please visit www.avid.com/solutions/education.

About Avid Technology, Inc.

Avid Technology, Inc. is the world leader in digital nonlinear media creation, management, and distribution solutions, enabling film, video, audio, animation, games, and broadcast professionals to work more efficiently, productively, and creatively. For more information about the company's Oscar, Grammy®, and Emmy® award-winning products and services, please visit: www.avid.com.

(C) 2006 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements, and availability are subject to change without notice. All prices are USMSRP for the U.S. and Canada only and are subject to change without notice. Contact your local Avid office or reseller for prices outside the U.S. and Canada. Avid, Film Composer, Digidesign, Pro Tools, and Media Composer are either registered trademarks or trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. Avid received an Oscar statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid Film Composer® system for motion picture editing. Digidesign, Avid's audio division, received an Oscar statuette representing the 2003 Scientific and Technical Award for the design, development, and implementation of its Pro Tools® digital audio workstation. Oscar and Academy Award are trademarks and service mark of the Academy of Motion Picture Arts and Sciences. Emmy is a registered trademark of ATAS/NATAS. Grammy is a trademark of the National Academy of Recording Arts and Sciences, Inc. All other trademarks contained herein are the property of their respective owners.

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