SOURCE: Awareness, Inc.

Awareness, Inc.

August 26, 2010 11:29 ET

Awareness Adds Support for Facebook Places

The Awareness Social Marketing Hub Now Includes Channel Support for Facebook Places, Allowing Enterprise Marketers to Easily Publish, Manage, Measure, and Engage Around Content on Multiple Facebook Places

BURLINGTON, MA--(Marketwire - August 26, 2010) - Awareness, Inc., provider of enterprise-grade, on-demand social marketing management software, today announced they have added support for the new, recently announced Facebook Places to the Awareness Social Marketing Hub, allowing marketers to engage with Facebook's more than 500 million active members from within the Hub.

This news comes shortly after Awareness added support for foursquare to the Social Marketing Hub, allowing marketers to publish Tips to multiple venues. Like with foursquare, enterprise marketers can now add their Facebook Places to the Hub and publish out content to one or multiple places in one step.

The Hub also delivers comprehensive reports that track the effectiveness of content published to Facebook Places, so marketers can easily see how their social marketing messages are being consumed, shared, commented on, and liked. And, with the Hub's Engage module, marketers can centralize all comments and discussions around that content to track and respond directly from within the Hub.

"Marketers are looking for ways to incorporate location-based services into their marketing mix. It was inevitable that Facebook would jump into the game with Facebook Places, offering a new way for its 500 million users to connect, but also providing marketers with another avenue in which they can engage with consumers," said Robin Dindayal, Director, Product Management, Awareness, Inc. "We built the Social Marketing Hub knowing how quickly the social media landscape evolves and that makes it easy for us to plug into new channels as they arise. This allows us to stay ahead of the market and constantly meet and exceed the needs of our customers."

Facebook Social Marketing Toolkit
Looking for some resources to learn how your organization can leverage Facebook? Download our free Facebook Social Marketing Toolkit today to receive multiple Facebook resources in one complete package here.

Information and Demos

  • Register to attend one of our live demos of the Awareness Social Marketing Hub here
  • To request your own demo of the Awareness Social Marketing Hub, click here
  • For more information about the Awareness Social Marketing Hub, click here

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About Awareness
Awareness builds social marketing management software for enterprise marketers leveraging multiple social channels to engage with customers, build their brand, and increase revenues. Built upon Awareness' expertise deploying more than 200 communities and social media projects for the world's biggest brands including Sony, Kodak, ASOS.com and AIRMiles, the Awareness Social Marketing Hub helps marketers publish, manage, and measure their marketing activities across key social media channels, and engage with users around that content. The Hub has support for the most important social marketing channels in use by enterprises today, including foursquare, WordPress, Facebook, Twitter, YouTube, Flickr, and branded online communities. For more information and to request a demo, please visit: http://www.awarenessnetworks.com

Backed by NorthBridge Venture Partners, Awareness, founded in 2000, is based in Burlington, Massachusetts.

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